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Tips for a Creative Marketing & Advertising Strategy

A creative marketing plan and advertising strategy is the key to a successful campaign. Even while using tried-and-true methods like television, radio, and print advertising, thinking outside the box can help your brand stand out and make a memorable, longer-lasting

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Five Tips for an Eco-Friendly Advertising & Marketing Campaign

With Earth Day just a couple of days away, many businesses are taking advantage of the opportunity to showcase what makes their brand eco-friendly. If you have a sustainable product or service — let your audience know! Here are a few tips that will help you create a successful, eco-friendly marketing strategy.

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How to Make An Effective Facebook Ad

Is your brand active on social media? Facebook is more than just a platform for sharing with friends; it’s a way for companies to keep in touch with customers in real-time. Right now, Facebook ads are one of the best

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The Importance of Media Planning for Your Business

[vc_row][vc_column][vc_column_text] Media planning entails sourcing and selecting the optimal media platforms for your marketing campaigns, and at the end of the day the importance of media planning comes down to determining the best combination of media to reach a marketing

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PPC Mistakes That Are Costing You Money

Pay-per-click, or PPC, advertising often makes up a good amount of your online advertising budget, so you wouldn’t want to make any mistakes in your targeting or budgeting — but you could be! Make sure you’re not making any of

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