A picture’s worth a thousand words, right? That means when you’re choosing the imagery for your advertising and marketing campaigns, you want to use photos and graphics that will help bolster your ads and get your message across.
That’s why you need to do your best to choose imagery that will help improve your visual marketing results. Here’s how you can do that:
Choose Royalty-Free, High-Quality Photos
You shouldn’t just be taking any photo you see online and using it in your advertisements or social media posts. Not only do blurry, low-quality photos not grab a person’s attention, but you could get yourself into some copyright trouble if you don’t have the proper permissions to use the picture.
There are plenty of free or inexpensive stock photo sites you can get high-quality photos from, so take advantage of them.
Feature Your Target Audience
If you’re running an advertisement for school supplies, you should feature children using those supplies. This helps display what you’re selling and can help consumers who would buy those products better relate to your ad.
Choose User-Generated Content
Some of the best photos you can use are of actual customers using your product or service. If you’re a food establishment, check social media to see if any of your customers tagged you in photos dining at your restaurant or eating your take-out.
You can feature those photos in your social media campaigns — just make sure you give them proper photo credits.
Pick Pictures That Pop
Whether they be more fantastical photos of cartoon characters or photos that use bright, eye-catching colors, you should include imagery that pops and stands out from the other photos in magazine advertisements or online posts. You can choose to make these the brunt of your campaign or just sprinkle in a few of these photos throughout the campaign.
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