How Does Media Buying Optimize Your Marketing Strategy

As a business owner, you want to get the most out of your marketing strategy.  That’s why we utilize media buying to optimize your campaign to achieve the greatest ROI.

How does Media Buying Work?

  • A strategy is created.  With a detailed strategy in place, we do everything we can to ensure marketing success.
  • Your media mix is optimized.  There are many different marketing strategies.  PPC, SEO, social media marketing, print media, and TV and video advertisements are a few of the many media options available to businesses.  While one means of marketing works well for one business, it may not work well for another.  Media buying allows us to put your advertising dollars where it is working best for you.
  • You save on advertising spend.  Since media buying allows us to put your advertising money where it is most effective, you’ll save money!  We do all of the work for you so that you can get the most out of your marketing campaign.

Learn more about how we can can use media buying to optimize your marketing strategy on our website or call 818-703-0218 to speak with one of our professionals today.  Through our media planning services, we will help you get the best rates for your ad dollar.

Don’t forget to follow us on social media for more tips!

LIKE us on Facebook

FOLLOW us on Twitter

ADD us on Google+

What are the Benefits of Traditional Radio & Online/Streaming Radio?

Looking to get your message heard?  Radio advertisements can be the perfect supplement to your media plan when used properly.  Here are a few of the benefits they can have for your advertising campaign.

Benefits of Radio Ads:

  • You Can Target Your Audience – Whether your customer lives in your local community or across the nation, you can target your audience where they will hear it.
  • You Can Advertise Affordably – Radio advertisements are less expensive than opting for a full TV ad.  We also schedule your advertisements where your audience will hear them so that you can get the most out of your marketing spend.
  • You Don’t Have to Wait – Radio ads are quick.  You don’t have to wait and the results tend to move more quickly than with TV and print advertisements.

If you are interested in radio advertisements, whether traditional or on online streaming, we are here to help.  We script, record and edit your spots for satellite radio, online radio, digital stations, terrestrial radio and syndicated radio.

Learn more about our radio and online streaming advertisements on ourwebsite or call 818-703-0218 to speak with one of our professionals today.  Through our media planning services, we will help you get the best rates for your ad dollar.

Don’t forget to follow us on social media for more tips!

LIKE us on Facebook

FOLLOW us on Twitter

ADD us on Google+

The Importance of Integrated Video Planning

Video is more important than ever before.  Whether you’re watching a TV at home, waiting at the doctor’s office, or scrolling through your Facebook feed, video is everywhere.  For businesses looking to get their message out there, integrated video planning will ensure that you are reaching your audience at the best possible ad rate.

We offer video services for:

  • Cable TV
  • Local Television
  • Broadcast Networks
  • Syndicated Television

Video provides brands with the opportunity to connect and provide their audience with a richer experience.  We work with brands to get maximum exposure in every format.  These are a few of the benefits video has for your marketing plan.

Benefits of Video Planning:

  • Engagement – Your audience is more likely to engage and share content in video form.  They’re more likely to watch and pay attention to your brand and your company message when it’s presented in an attention-grabbing video.
  • SEO – Video content can have an impact on your rankings in Google.  This can have a significant impact on your business and your rankings.
  • Consistency – Constancy is important when it comes to your marketing plan.  You want to make sure you are being consistent across your traditional mailings, digital marketing, social media, video advertisements, and more!  This provides potential customers with a unified view of your brand.
  • Effectiveness – By communicating your video advertisements with your complete marketing plan, you create a more effective campaign. Not only does it streamline your campaign, but by creating a single approach across various channels, your message will be clear to your audience.
  • Savings – When your video marketing is integrated into your overall goal, you won’t waste money on frivolous campaigns!  All of your marketing spend is put towards a single business goal that helps build your brand.

Ready to integrate video into your marketing plan?  Learn more about our integrated video planing services on our website or call 818-703-0218 to speak with one of our professionals today.

Don’t forget to follow us on social media for more tips!

LIKE us on Facebook

FOLLOW us on Twitter

ADD us on Google+

How Will a Strong Social Media Presence Impact Your Campaign?

A strong social media presence is more important than ever before.  They provide you with a direct way to engage your customers in real time.  Here are a few of the benefits a strong social media presence can have for your business.

How Social Media Affects Your Marketing Campaign:

It Builds Brand Awareness

Social media marketing is not designed to bring clients through the door.  However, it does give you the opportunity to improve the visibility of your brand.  When potential customers and clients interact with your business on social media, they have a better understanding of your brand and how you interact with the public.  A good impression will help build a positive presence for your brand!

It Creates a Personal Experience

In our digital age, creating a personal experience is more important than ever before.  Through social media, you can enrich your relationship with potential customers and help them feel like they are involved in your business. It helps customers feel

It Improves Your Search Engine Rankings

SEO is an important part of your marketing strategy.  By creating keyword rich posts and linking back to your website/blog, you can improve your ranking!  Brands that are active on social media are more likely to be seen as a credible and trustworthy source by Google.

Ready to get the most out of your marketing campaigns?  We are here to help.  A strong social media presence can help you build your brand and keep you in touch with your customers.    We can help you develop a strategy, create an editorial calendar, and manage your presence across multiple channels.  Learn more about our social media marketing services on our website or call 818-703-0218 to speak with one of our professionals today.

Don’t forget to follow us on social media for more tips!

LIKE us on Facebook

FOLLOW us on Twitter

ADD us on Google+

How to Get the Most out of Your Landing Page

Your landing page is often the first interaction a visitor has with your brand.  That’s why it’s so important to make sure that it is optimized for ease of use, as well as for your rankings.  Looking to get the most out of your business landing page?  These optimization tips will help.

Landing Page Optimization Tips:

Understand What is Working – Before you take steps to improve, you need to understand what is currently working and what is not working for your brand.  Keep the content and page titles that are working well on your website.

Look For New Opportunities – Now that you know what is working and what is not, you can look for opportunities to improve.  Through Google’s Keyword Planner, you can focus on specific keywords to improve your business rankings.

Update the Back End – Keep your website’s page title tags, meta description and alt attributes up-to-date.

Add Relevant Content – Once you have keywords that you would like to focus on, it’s time to create content that utilizes these keywords.  This doesn’t have to just be text either.  You can include video content too!

Ready to get the most out of your marketing campaigns?  We are here to help.  Our SEO professionals will help choose and optimize keywords, create text ads, select appropriate landing pages and build ad extensions to ensure optimal results.  Learn more about our landing page optimization services on our website or call 818-703-0218 to speak with one of our professionals today.

Don’t forget to follow us on social media for more tips!

LIKE us on Facebook

FOLLOW us on Twitter

ADD us on Google+

What is Media Buying and How Will It Benefit Your Business?

Media buying and planning is the foundation for creating a successful media campaign.  At Bloom Ads, our media buying services focus on securing valuable real estate for the best price and most logical placement for your individual business needs.  We offer comprehensive advertising services across all media so that you will be able to get your message in front of your target audience, whether they be located locally or internationally.

Benefits for Your Business:

Save on Advertising Spend

By taking a look at analytics and performance, we can determine where your advertising budget is best spent.  This means that you won’t be wasting money on conventional print media if TV ads work better for your target audience (and vice versa).

Optimize Your Advertising Strategy

Since we offer comprehensive advertising services across all media, we can create a detailed strategy that offers the best ROI for your business.  By creatively optimizing your media mix across appropriate channels, we can drive a successful advertising campaign.

Expertise

At Bloom Ads, we are obsessed with generating results.  ROI is at the forefront of every ad campaign.  We work with businesses every day to deliver results – so you know our expertise will follow through to your branding needs.  We work with you to make the process of media buying simple.

We work with different vendors to determine the best  the success of your campaign.  Learn more about media buying on our website or call 818-703-0218 to speak with one of our professionals today.

Don’t forget to follow us on social media for more tips!

LIKE us on Facebook

FOLLOW us on Twitter

ADD us on Google+

What are the Benefits of Using a TV Spot for Your Business

TVs are everywhere.  Whether you’re at home watching your favorite show, running at the gym, or eating at your favorite restaurant, TVs are constantly showing us marketing and advertising messages.  Not sure if a TV spot is the right choice for your businesses marketing goals?  Here are a few of the benefits TV spots have to offer.

Benefits of TV Spots:

You Reach a Broad Audience

TV spots are perfect for reaching a broad audience very quickly.  It is far from a targeted approach to marketing (when compared to digital marketing options), however, it does increase broad brand awareness.

Achieve a Goal

Your TV spot should always have a marketing goal.  TV tends to have a low ROI when compared to other marketing options.  However, if you have a marketing goal in mind it can be a cost-effective way to reach your audience.

Allows You to Focus On Your Customer

Who is your customer?  If you can reach your customers with an advertisement that is broad enough to meet the needs of a wide variety of people, TV spots might be the right choice for you.

Not sure if a TV spot is right for your business?  That’s ok, it’s not for everyone!  Check out this Mashable article to read more about the pros and cons of TV spots, and contact our office to learn more about the type of marketing that is best for your individual business needs.

You can also contact our office with any questions you have about creating the perfect digital marketing plan for your unique business needs.  Bloom Ads is a full digital advertising agency that specializes in online advertising, media buying and media planning.  Call 818-703-0218 to learn more about how we can create the perfect digital advertising plan for your individual business needs.

Don’t forget to follow us on social media for more tips!

LIKE us on Facebook

FOLLOW us on Twitter

ADD us on Google+

How to Market to Millennials

In our increasingly digital world, it’s important that businesses understand how to market to millennials.  These tips will help you improve your marketing strategy to reach this new generation of customers.

Tips for Marketing to Millennials:

  • Take Advantage of Mobile Marketing – Phones are more than just a way to stay in touch with family and friends.  They’re also a way to keep up with current news, gossip, and information on interesting products.  In fact, 85% of Millennials (aged 15-35) use their phones for this purpose, according to Pew Research.  Business owners shouldn’t underestimate the value of optimizing your marketing strategy for mobile devices.
  • Create a Story – Engagement is more important than ever before.  In the digital age, people want to feel immersed in an interactive world.  By giving potential customers the opportunity to interact with your company, you can improve engagement and let your customers feel like they are part of your business.
  • Remain Transparent – Companies need to remain transparent in their marketing strategies.  Consumers want to know that a company has a mission, and that the mission is being met.  Communicate with your audience and let them see how you are creating a positive impact.
  • Know Your Audience – Millennials are more interested in experiences than products.  Certain companies use this to their advantage by promoting a lifestyle that their product supports.

This article from Mashable offers more tips on how to market to Millennials.

You can also contact our office with any questions you have about creating the perfect digital marketing plan for your unique business needs.  Bloom Ads is a full digital advertising agency that specializes in online advertising, media buying and media planning.  Call 818-703-0218 to learn more about how we can create the perfect digital advertising plan for your individual business needs.

Don’t forget to follow us on social media for more tips!

LIKE us on Facebook

FOLLOW us on Twitter

ADD us on Google+

What to Do When Your Conversion Rate Drops

For businesses that rely on online sales, conversion rates are important.  If you notice a drop in conversion rates – don’t panic!  Here are some tips to help you figure out the next steps to take.

Steps to Take:

  1. Determine the Cause – The first step in correcting a falling conversion rate is to determine what is causing the drop.  If your website traffic is also low, you might want to see if there are any penalties against your domain.
  2. Consider the Season – After the holidays, near the end of January, consumers are less willing to spend their money.  Where as you might see higher conversion rate during other times of the year.
  3. Change Your Campaign – If you have been running the same marketing campaign for a while, it might be time to switch it up.  Marketing campaigns decrease in efficiency overtime.
  4. Look At Your Analytics – Check your analytics and look to see if your traffic is consistent overtime.
  5. Don’t Panic – The last and most important step is not to panic.  Our professionals can help you determine the reasoning behind your conversion rates and help you develop the best marketing strategy for your current needs!

Check out this article from Mashable for more tips on what to do when you notice a drop in conversion rates.

You can also contact our office with any questions you have about re-evaluating your marketing strategy.  Call 818-703-0218 to learn more about how we can create the perfect marketing plan for your individual business needs.

Don’t forget to follow us on social media for more tips!

LIKE us on Facebook

FOLLOW us on Twitter

ADD us on Google+

Why Is Mobile So Important for Growing Businesses

How many times do you check your phone a day?  Chances are it’s a lot!

The average person spends about 2 hours and 57 minutes per day on their smartphone or tablet – and 4 out of 5 consumers use their smart phone to shop!  When we’re on-the-go, our phones and tablets are what keep us connected to the digital world.

According to Bloomberg business, time spent on mobile devices is growing when compared to time spent watching TV.  While this doesn’t mean that people are turning off their TVs, it does mean that they are spending more and more time flipping through content on their phones.

As a business owner, you want to make sure that your message is being seen where your customers spend their time.  This is why it’s so important that businesses take the time to optimize their marketing for mobile phones.   In the digital age, this means optimizing your marketing for mobile.  With a unique, interactive mobile experience, you can empower your customers, create new sales channels and generate clear ROI.

So how do you begin to optimize your marketing for our increasingly mobile world?

Create a Mobile-Friendly Website – 

Mobile websites make it easier for consumers to access your business.  Convenience and ease of use are essential to keeping your customers interested and making interacting with your business simple and easy.  In fact, Google recently implemented algorithm changes that emphasize the importance of having a mobile friendly website.  Websites that are more mobile-friendly will rank higher in Google and improve your SEO.

Optimize Your Social Presence – 

Social media is essential to any digital marketing strategy.  It’s important that businesses created content that consumers are interested in, and will engage with.  By integrating social media into your marketing plan, you can reach customers where they spend their time – on social media platforms.  It is a great way to build brand awareness.

Develop An Email Marketing Campaign – 

Email marketing targets consumers who have opted-in to receive emails from your business.  When consumers check their email on-the-go, you are interacting with them on their mobile devices.

Search Engine Optimization – 

When consumers search for your business on their mobile devices, you want to come up first.  SEO balances quality content creation and optimization with social and local marketing campaigns.

Mobile is the future of marketing.  If you are interested in learning more about what we can do to optimize your business and reach consumers where they spend their time – on their phones – contact our office.  Call 818-703-0218 to learn more about how we can create the perfect marketing plan for your individual business needs.

Don’t forget to follow us on social media for more tips!

LIKE us on Facebook

FOLLOW us on Twitter

ADD us on Google+

Bloom Ads Global Media Group | 818.703.0218 | info@bloomads.com
20720 Ventura Blvd. Suite 140 Woodland Hills, CA 91364