Is your brand utilizing an integrated marketing strategy? In a world where consumers find information when they need it, where they need it, it’s important that businesses know how to measure the effectiveness of their marketing strategies. Brands need to determine which aspects of their marketing strategies are working, and which areas need improvement. This […]
Mother’s Day is right around the corner. Have you started shopping yet? Whether you’re a son, daughter, or you are looking to show some love to a mother figure in your life, Mother’s Day is the perfect opportunity to show how much you care. This gift buying holiday is also an opportunity for brands to […]
Happy Earth Day! Today marks the anniversary of the birth of the environmental movement. Since 1970, Earth Day has reminded us to make a difference in the world around us! What is your brand doing to make a difference? With everyone’s minds focused on how to make their lives a little bit more eco-friendly, now […]
There are many steps that lead up to a customer conversion. Regardless of whether you are an emerging brand or your business is already well-established in the industry, you want to make sure that you are there for your consumer every step of the way. These micromoments where consumers demonstrate their intent are key opportunities […]
How to Improve Your Healthcare Marketing Strategy
Video is more available and more personalized than ever before. We can watch what we want, where we want, when we want it. The moments when we choose to watch videos are opportunities for brands to connect with consumers. These video micro-moments, or moments of intent, play an important role in the consumer purchase journey. […]
What do you turn to for information? If your smartphone is the first thing that came to mind, you’re not alone. Whether looking for the location of a restaurant, the best pair of running shoes, or how to fix a leaky faucet, smartphones are a common, go-to source of information. Brands need to be there […]
Mobile is key in 2016! Did you know that 60% of people research a product or service online before making the decision to buy? Through mobile, people can make more informed purchase decisions than they would have been able to in the past. With all of the information available at the touch of our fingertips, […]
Social media feeds into so many different aspects of our lives – and television is no different. Televisions, mobile phones, computers, and tablets are seen almost everywhere. From gyms to restaurants to the home, we’re rarely without a phone and TV. Because of this, social media has enhanced the effectiveness of television advertisements. Advertisers can […]
Social media marketing is an essential part of any company’s digital advertising strategy. Social media channels allow you to establish brand credibility and develop a community around the audience in your service area. You always want your brand to be where your audience is looking, searching and interacting with information. For some brands – the […]