Why Integrated Marketing Analytics is So Important

Is your brand utilizing an integrated marketing strategy?

In a world where consumers find information when they need it, where they need it, it’s important that businesses know how to measure the effectiveness of their marketing strategies.

Brands need to determine which aspects of their marketing strategies are working, and which areas need improvement. This requires integrated analytics that makes the most of consumer interactions.

Why It’s Important:

  • You Can Prove ROI – You want to be able to tie the effectiveness of your marketing and advertisement efforts to business results. Determine your business goals, develop a plan, and take a look at your analytics to prove your results. According to a recent study, brands that develop well-established metrics are three times more likely to hit their goals.
  • You Can Improve Performance – Brands that utilize marketing analytics are 39% more likely to see improvement in the overall performance of their marketing programs. When you see what is working and what is not, you can alter your strategy to best meet your brand needs.

At Bloom Ads, we have a hybrid approach to media buying that helps brands get noticed. Our integrated strategies provide a fresh perspective. Though our media buying and planning services, we can help determine which advertising channels are most effective to integrate into your marketing strategy.

Call 818-703-0218 to reach our office or visit our website for more information about our media buying and media planning services.

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