Video is more available and more personalized than ever before. We can watch what we want, where we want, when we want it. The moments when we choose to watch videos are opportunities for brands to connect with consumers. These video micro-moments, or moments of intent, play an important role in the consumer purchase journey. […]
What do you turn to for information? If your smartphone is the first thing that came to mind, you’re not alone. Whether looking for the location of a restaurant, the best pair of running shoes, or how to fix a leaky faucet, smartphones are a common, go-to source of information. Brands need to be there […]
Mobile is key in 2016! Did you know that 60% of people research a product or service online before making the decision to buy? Through mobile, people can make more informed purchase decisions than they would have been able to in the past. With all of the information available at the touch of our fingertips, […]
Social media feeds into so many different aspects of our lives – and television is no different. Televisions, mobile phones, computers, and tablets are seen almost everywhere. From gyms to restaurants to the home, we’re rarely without a phone and TV. Because of this, social media has enhanced the effectiveness of television advertisements. Advertisers can […]
Social media marketing is an essential part of any company’s digital advertising strategy. Social media channels allow you to establish brand credibility and develop a community around the audience in your service area. You always want your brand to be where your audience is looking, searching and interacting with information. For some brands – the […]
https://sports.yahoo.com/blogs/nfl-shutdown-corner/super-bowl-commercials-2016–grades-for-the-best-and-worst-ads-183849720.html The Super Bowl isn’t just about the game. TV advertising is almost as important to viewers as the football score – and this interest does not go unnoticed by marketers. This year, marketers spent up to $5 million for just 30 seconds of airtime. Top brands were fighting to get noticed during Super Bowl […]
Are your marketing and advertising strategies working effectively? Now that we are halfway through the first quarter, it’s time to make sure that your business is getting the most out the of plans that are currently in place. If your first quarter goals are not being met, it might be time to switch to a […]
With the super bowl quickly approaching, commercials are on everyone’s mind. TV advertising is one of the most powerful ways to get your brand’s message heard! What many people don’t realize is that when a TV advertising plan is put into place, television commercials can be affordable for growing businesses, too. How can your business […]
Radio advertisements reach your audience in a unique way. Without visuals, you’ll need to create content that catches your listener’s attention through engaging conversation. For some brands, this can prove to be a challenge. Here are a few tips to help you create the perfect radio advertisement for your brand. Radio Advertising Tips: Keep It […]
With the rising importance of digital marketing and social media, print advertising is often pushed to the wayside. However, when used effectively, print advertising can be an important part of your marketing campaign. Here are some advantages to print advertising and a tips on when you can utilize print to improve your marketing strategy. When […]