Bloom Ads Blog
Summer is here and so should be your marketing strategy! With the start of the season comes new sports, summer break for schools, temperature changes and all are great ways to grab customer’s attention. No matter what business you are in, planning your marketing strategy seasonally can help keep your...
Emotions play an important role in our decision making process. For example, when we feel like we will be rewarded for taking a specific action, we are more likely to take that action. Advertisements that evoke emotions help brands establish long-term connections with consumers. TV ads that make a viewer...
Although relatively new, TikTok has proven to be a powerful tool for businesses that are looking to connect with potential customers and drive sales. Whether you are in the retail, lifestyle, service or medical industry, there is an opportunity to tell your story via TikTok’s video format. Why Choose TikTok:...
Instagram has proven to be a powerful tool for businesses that are looking to drive sales and connect with potential customers. Whether you are in the retail, lifestyle, service or medical industry, there is an opportunity to tell your story via Instagram. Why Choose Instagram: Instagram Influences Purchases - Your Instagram...
CTV is an amazing advertising tool for any business. People often make the mistake of referring to CTV as over-the-top or OTT. Though they are related, CTV and OTT refer to different things and should not be confused with one another: CTV represents the devices that stream video content (i.e....
When you’re looking to improve your business’ image and boost sales, do you have a go-to strategy? If you’re like most companies, you may try to come out with an inspirational advertising campaign that portrays your company in an altruistic light. But have you considered putting your money where your...
Mobile advertising describes all advertising efforts targeting consumers while they’re using their phones. While this includes SMS advertisements and push notifications, neither of those are particularly popular -- the former is outdated, and some users deem the latter invasive. So, in this blog, we’ll focus on what most people use...
Social media is how businesses engage with customers, demonstrate their values, and broaden awareness to new potential leads. However, moving the dial on social media in terms of followers and impressions can be a long, thankless trudge which is why a coordinated strategy is needed to spark activity and get...
Podcasts are an increasingly popular way for businesses to connect with their audience. One of the primary benefits of podcast marketing is that podcasts help position a business as a thought-leader in their niche, which ultimately drives leads and conversions. As such, podcast marketing should be a core element of...
Did you know that 85% of Americans own smartphones and that the mobile commerce market is worth almost $340 billion? If you’re not focusing on mobile, you’re living in the marketing slow-lane and missing out on valuable opportunities. A well-developed mobile marketing strategy can help companies better reach their core...
Over-the-top (OTT) streaming has revolutionized how people consume home entertainment content. With OTT TV, content is delivered through the internet, thus bypassing the traditional means by which TV entered the home. Though only really a “thing” for about a decade (Netflix first started streaming in...
The last couple of years have been huge for streaming services, with companies like Apple, Warner Bros., AT&T, and even traditional networks like NBC joining streaming giants such as Netflix and Hulu to deliver OTT (over-the-top) content to viewers through the internet rather than cable. Now that OTT is mainstream,...
We’ve written previously about how the COVID-19 pandemic has changed some aspects of online behavior, including social media use. But one thing that remains the same is how important social media marketing is for brands’ overall marketing success. The Importance of Social Media Marketing “Social media for business is no...
In recent blogs, we’ve looked at how the COVID-19 pandemic has impacted online behavior, audience perception, and marketing trends. But what about how COVID-19 is changing particular segments of the advertising industry? For example, as people have turned increasingly to social media and streaming services to stay connected and entertained...
As social distancing and working and studying from home have become the new normal, 2020 has brought lots of changes to how people use social media. In recent blogs, we’ve talked about how COVID-19 has changed marketing and online behavior. But now that we’re well into the second half of...