Bloom Ads Blog

Summer Marketing Tips to Consider

Summer is here and so should be your marketing strategy! With the start of the season comes new sports, summer break for schools, temperature changes and all are great ways to grab customer’s attention. No matter what business you are in, planning your marketing strategy seasonally can help keep your...

How Emotional Content Affects Your Television Advertisement

Emotions play an important role in our decision making process. For example, when we feel like we will be rewarded for taking a specific action, we are more likely to take that action. Advertisements that evoke emotions help brands establish long-term connections with consumers. TV ads that make a viewer...

Should My Brand Be Active On TikTok

Although relatively new, TikTok has proven to be a powerful tool for businesses that are looking to connect with potential customers and drive sales. Whether you are in the retail, lifestyle, service or medical industry, there is an opportunity to tell your story via TikTok’s video format. Why Choose TikTok:...

Should My Brand Be Active On Instagram?

Instagram has proven to be a powerful tool for businesses that are looking to drive sales and connect with potential customers. Whether you are in the retail, lifestyle, service or medical industry, there is an opportunity to tell your story via Instagram. Why Choose Instagram: Instagram Influences Purchases - Your Instagram...

Is Connected TV Advertising Right for Your Brand?

CTV is an amazing advertising tool for any business. People often make the mistake of referring to CTV as over-the-top or OTT. Though they are related, CTV and OTT refer to different things and should not be confused with one another:  CTV represents the devices that stream video content (i.e....

How Location Affects Your Sponsorships

When you’re looking to improve your business’ image and boost sales, do you have a go-to strategy? If you’re like most companies, you may try to come out with an inspirational advertising campaign that portrays your company in an altruistic light. But have you considered putting your money where your...

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Five Tips for Mobile Advertising Success

Mobile advertising describes all advertising efforts targeting consumers while they’re using their phones. While this includes SMS advertisements and push notifications, neither of those are particularly popular -- the former is outdated, and some users deem the latter invasive. So, in this blog, we’ll focus on what most people use...

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Six Successful Social Media Marketing Campaigns for Inspiration

Social media is how businesses engage with customers, demonstrate their values, and broaden awareness to new potential leads. However, moving the dial on social media in terms of followers and impressions can be a long, thankless trudge which is why a coordinated strategy is needed to spark activity and get...

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SEO for Podcasts: A How-To Guide

Podcasts are an increasingly popular way for businesses to connect with their audience. One of the primary benefits of podcast marketing is that podcasts help position a business as a thought-leader in their niche, which ultimately drives leads and conversions. As such, podcast marketing should be a core element of...

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Your Ultimate Mobile Marketing Strategy Checklist

Did you know that 85% of Americans own smartphones and that the mobile commerce market is worth almost $340 billion? If you’re not focusing on mobile, you’re living in the marketing slow-lane and missing out on valuable opportunities. A well-developed mobile marketing strategy can help companies better reach their core...

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What is OTT: An Intro to Streaming TV Ads

          Over-the-top (OTT) streaming has revolutionized how people consume home entertainment content. With OTT TV, content is delivered through the internet, thus bypassing the traditional means by which TV entered the home. Though only really a “thing” for about a decade (Netflix first started streaming in...

Intro to Advertising on TV Video Streaming Services

The last couple of years have been huge for streaming services, with companies like Apple, Warner Bros., AT&T, and even traditional networks like NBC joining streaming giants such as Netflix and Hulu to deliver OTT (over-the-top) content to viewers through the internet rather than cable. Now that OTT is mainstream,...

Tips for Developing an Effective Social Media Marketing Campaign

We’ve written previously about how the COVID-19 pandemic has changed some aspects of online behavior, including social media use. But one thing that remains the same is how important social media marketing is for brands’ overall marketing success. The Importance of Social Media Marketing “Social media for business is no...

Is COVID-19 Changing Outdoor Advertising?

In recent blogs, we’ve looked at how the COVID-19 pandemic has impacted online behavior, audience perception, and marketing trends. But what about how COVID-19 is changing particular segments of the advertising industry? For example, as people have turned increasingly to social media and streaming services to stay connected and entertained...

14 Social Media Stats for 2020 and Beyond

As social distancing and working and studying from home have become the new normal, 2020 has brought lots of changes to how people use social media. In recent blogs, we’ve talked about how COVID-19 has changed marketing and online behavior. But now that we’re well into the second half of...