Bloom Ads Blog

Radio Advertising: Why More “Digital” Companies Should Consider the Channel

Nowadays, it’s not uncommon for a company to focus on digital marketing exclusively. Popular platforms like Google, Facebook, and Amazon have constructed an advertising ecosystem that allows marketers to target specific, highly valuable audiences relatively inexpensively. To these marketers, investing in traditional marketing might seem like a waste.  Traditional marketing,...

The Perks of Working with a Franchise Marketing Agency

In today’s complex landscape, there are countless opportunities for failure. Businesses can have great products, services, and awesome customer service and still fail to differentiate themselves from their competition. Consumer behaviors have changed significantly over the past several decades, and it’s getting harder and harder for franchise owners to manage...

What is Brand Response & How Is It Different From Brand Awareness?

When you’re just getting started with advertising, there’s a lot of terminology to wrap your head around. Since we know exactly how confusing it all can be, we’ve created our blog as a space to keep you informed. From “media buy” to “brand advertiser,” and everything in between, we’ve got...

The Benefits of Podcast Marketing (& Tips to Get Started)

Over the past few years, the popularity of podcasts has grown enormously. In 2019, there were approximately 88 million podcast listeners in the United States alone, and 61.1 million American families consider themselves to be “fans” of podcasts.  Podcast listening numbers have increased 42% globally since the start of the...

The Benefits of Using a Social Media Marketing Agency

One of the most important concepts in digital marketing is that your business should always be where your target audience is. If your audience is C-level executives, ads on reputable financial or business-centric websites are going to yield more success than ads on a cooking blog or podcast, regardless of...

Advertising During COVID-19: What the Stats Show Us

Globally, and throughout every aspect of daily life, the novel coronavirus COVID-19 has had a dramatic and tragic impact. As the coronavirus pandemic continues, there’s much uncertainty about the future of businesses of all sizes, from the largest movie theater chain to the smallest corner coffee shop. As large parts...

New Google Ads Skillshop Replaces Academy for Ads

The New and Improved Google Ads Training: Skillshop After hearing rumblings for months now, Google has rolled out a new kind of certification within the Google Ads platform. The ever polarizing Academy for Ads has been replaced with a new revamped, on-demand certification portal called Skillshop. The new online training...

The Value of Advertising on Connected TVs

Usage of Connected TV (CTV) is booming at the moment, with its US audience predicted to grow from 180 million in 2018 to over 200 million by 2021. This huge surge in popularity is also supported by figures from Cisco, which predicts that 82% of all consumer internet IP traffic...

A Beginner’s Guide to Paid Search Campaigns

Being online is now as unremarkable a part of life as watching TV or driving around town. On average, people will spend hours every day on all of those things, and the actual event isn’t worth mentioning. This is what makes digital marketing such a fantastic opportunity for brands who...

Six Tips for Writing Social Media Ad Copy That Converts

As many a business owner has discovered, writing ad copy for social media is more complicated than it initially seems. Throwing up a pretty picture and a few words off the top of your head is unlikely to convert into traffic and sales. There is a real art to writing...

How to Rock Your (Last-Minute) Back-to-School Ad Campaign

Summer has a way of slipping by in the blink of an eye. Even when you start out with the best of intentions for getting your back-to-school ad campaign on track, sometimes life just gets the better of you. If you’ve found yourself deeply entrenched in the dog days of...

Three Tips for Improving Your Relationship with Your Advertising Agency

You have a vision that needs to be realized. A story that needs to be told. Or maybe just an idea, an inkling, you think has potential for your marketing strategy. It’s your advertising agency’s job to translate that vision, story, or idea into reality. In a perfect world, this...

How to Measure Your Digital Marketing ROI

As we’ve discussed before, marketers are shifting their focus away from rigid (and sometimes misleading) ad metrics and towards measuring business outcomes. This amounts to a more holistic approach, a way of zooming out and asking simply – did the business make more money during a particular time period or...

The Pros and Cons of Focus Groups

[vc_row][vc_column][vc_column_text] The Role of Market Research No matter the industry, virtually all companies need ways to measure audience perception of their products or services. Market research helps a business refine products before bringing them to market, improve on already existing products, and optimize its marketing strategy by integrating qualitative data...