Bloom Ads Blog
As we’ve discussed before, marketers are shifting their focus away from rigid (and sometimes misleading) ad metrics and towards measuring business outcomes. This amounts to a more holistic approach, a way of zooming out and asking simply – did the business make more money during a particular time period or...
[vc_row][vc_column][vc_column_text] The Role of Market Research No matter the industry, virtually all companies need ways to measure audience perception of their products or services. Market research helps a business refine products before bringing them to market, improve on already existing products, and optimize its marketing strategy by integrating qualitative data...
A key component of marketing for any business is audience research. That means not just measuring how specific marketing campaigns are being received by your target audience, but also checking the pulse on your general brand sentiment. Insight about how people feel about your product, service, or brand as a...
As the halfway point of 2019 approaches, we think it’s time to highlight some of the most exciting, interesting, risky, and just plain best ad campaigns of the year so far. While we won’t necessarily see the sales impacts of these campaigns for some months, it’s worth considering what the...
[vc_row][vc_column][vc_column_text] Where should you spend your precious ad dollars? It’s probably the most common question in advertising, and it's virtually impossible to answer – at least in one sentence. The fact is, the success of your advertising strategy depends on several factors besides the financial ones: your brand, your target...
Consumers today can seem almost allergic to advertising. Adblockers help users ignore sponsored messaging, customers trust reviews and testimonials over sales pitches, and 72% of customers turn first to Google – not sales reps – when researching purchases. These behaviors reflect key features of the buyer’s journey, or the...
Summer is the season of soaking up rays and being outside. Children are out of school, vacations are underway, and everyone is always on the go. Summertime can be a challenging time for many businesses, though. The habits that make summer so much fun also change shopping and spending habits....
The recent shift towards mobile advertising has been immense, accounting for 30% of global advertising in 2020, with its total of nearly $190 billion being more than twice as much as desktop advertising. What’s even more fascinating is that this dominant market position hasn’t been a slow-burner, with 80% of...
Two of the most important cogs in the grand engine of media advertising are media buyers and media planners. Without them, the creative elements of media strategy would be left without a connection to an actual platform, wallowing in the darkness of obscurity, away from the warm glow of the...
Most industry insiders agree that good marketing is all about figuring out not just what to say to your audience, but also when and how to say it. In order to craft that perfect message and communicate it effectively, you have to understand your audience. So what exactly does that...
We know - search engine marketing (SEM) and search engine optimization (SEO) sound almost identical. It is true that they both describe digital marketing strategies that harness the power of search engine results to increase traffic and conversions. However, SEM and SEO describe two different (but complementary) branches of what’s...
Measuring advertising results from media campaigns can be challenging. Fortunately, there are a few ways to go about measuring advertising results to determine your return on investment. In this article, we will list a few tips that will help ease the challenges of running an effective marketing campaign. Let’s get...