The internet is flooded with content that different companies are creating in order to show up in different online searches. With so much information out there, how are you supposed to make sure that your content shows up in organic searches? Well, you improve your SEO as much as you can.
While Google and other search engines are always changing their algorithms and how they determine what content shows up higher, there are a few things you can do to make sure you’re on top of your SEO game.
If you’re publishing a blog on your website, it shouldn’t be one giant block of text. For both visual and SEO purposes, you should include headers, especially H2s and H3s, to make your content easier to read and show up higher in organic searches and help search engines determine what your content is about.
Improve Your Site Speed
Your site speed can have a big impact on how your website ranks as well as whether or not a user stays on it long enough to gain interest in your company. Slow sites don’t rank nearly as well as websites with faster loading speeds, and most people won’t stick around a website that takes more than a handful of seconds to load.
If your website is on the slower side, speak to your developer to see what can be done to improve its speed.
Don’t Overload on Keywords
While you want search engines to pick up certain keywords on your website to help your ranking, you shouldn’t be writing those keywords in every other sentence. In fact, overloading on keywords and using them too often on one page can seem spammy and actually hurt your ranking. You’re better off using keywords two or three times on your page at best.
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