Bloom Ads Blog
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Nearly 80% of Americans have smartphones, and marketers are catching on. Mobile advertising brings new challenges – and opportunities – to the advertising landscape.
Think of the media planner and the media buyer as partners on a road trip: one navigating from the passenger seat, the other in the driver’s seat. They may have different roles, but they work best as a team.
To craft the right message for the right customer at the right time, you have to empathize with your audience. Learn how buyer personas help you do just that.
Most traffic to your site doesn’t result in conversions. Retargeting and remarketing are two different strategies for closing that gap.
When it comes to advertising, there are many different avenues to explore. However, it is important to understand the differences of each as well as the pros and cons before deciding which is right for you. Advertising and sponsorship are typically used interchangeably, yet they are in fact different from one another. Advertising implies that
How do you know which type of television advertising network is right for your message and audience? Here are a few of the differences between each type of television network.