Bloom Ads Blog
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Five Things You Need to Know About Mobile Advertising
Nearly 80% of Americans have smartphones, and marketers are catching on. Mobile advertising brings new challenges – and opportunities – to the advertising landscape.
How is Media Planning Different from Media Buying?
Think of the media planner and the media buyer as partners on a road trip: one navigating from the passenger seat, the other in the driver’s seat. They may have different roles, but they work best as a team.
The Power of Personas: Why Are Marketing Personas Important?
To craft the right message for the right customer at the right time, you have to empathize with your audience. Learn how buyer personas help you do just that.
SEM vs. SEO: What’s the Difference?
SEM and SEO both harness the power of search engine results to increase traffic and conversions. Learn more about the differences between them, and how they work together.
Tips for Measuring Your Advertising Results
Without a good strategy for monitoring advertising results, you can’t determine your return on investment. We’ve got some tips to help you stay on track.
How Does Social Media Affect Advertising?
While social media creates new challenges for advertisers, it’s also a perfect tool for reaching the right audience with the right message. In this blog, learn how to harness the power of social media.
Retargeting vs. Remarketing: What’s the Difference?
Most traffic to your site doesn’t result in conversions. Retargeting and remarketing are two different strategies for closing that gap.
Advertising vs. Sponsorship: Which is Right for You?
When it comes to advertising, there are many different avenues to explore. However, it is important to understand the differences of each as well as the pros and cons before deciding which is right for you. Advertising and sponsorship are typically used interchangeably, yet they are in fact different from one another. Advertising implies that
What is the Difference Between Broadcast and Cable?
How do you know which type of television advertising network is right for your message and audience? Here are a few of the differences between each type of television network.
