Quick Advertising Ideas for Your Summer Ads
June 4, 2019
Consumer habits change during the summer, but that doesn’t mean your marketing can’t change too. Learn some quick summer advertising ideas with Bloom Ads.
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How is Media Planning Different from Media Buying?
May 15, 2019
Think of the media planner and the media buyer as partners on a road trip: one navigating from the passenger seat, the other in the driver’s seat. They may have different roles, but they work best as a team.
The Power of Personas: Why Are Marketing Personas Important?
May 8, 2019
To craft the right message for the right customer at the right time, you have to empathize with your audience. Learn how buyer personas help you do just that.
SEM vs. SEO: What’s the Difference?
May 1, 2019
SEM and SEO both harness the power of search engine results to increase traffic and conversions. Learn more about the differences between them, and how they work together.
Tips for Measuring Your Advertising Results
April 23, 2019
Without a good strategy for monitoring advertising results, you can’t determine your return on investment. We’ve got some tips to help you stay on track.
How Does Social Media Affect Advertising?
April 16, 2019
While social media creates new challenges for advertisers, it’s also a perfect tool for reaching the right audience with the right message. In this blog, learn how to harness the power of social media.
Retargeting vs. Remarketing: What’s the Difference?
April 9, 2019
Most traffic to your site doesn’t result in conversions. Retargeting and remarketing are two different strategies for closing that gap.
Advertising vs. Sponsorship: Which is Right for You?
April 2, 2019
When it comes to advertising, there are many different avenues to explore. However, it is important to understand the differences of each as well as the pros and cons before deciding which is right for you. Advertising and sponsorship are
What is the Difference Between Broadcast and Cable?
March 19, 2019
How do you know which type of television advertising network is right for your message and audience? Here are a few of the differences between each type of television network.
The Pros and Cons of TV Advertising
March 15, 2019
[vc_row][vc_column][vc_column_text] Since the airing of the very first television commercial in 1941, television still takes the lead as the most influential advertising platform. Fifty-nine percent of American adults still cite cable channels as their primary source of TV consumption. But
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Media Buying 101: Important Terms to Understand
March 14, 2019
Successful, ROI-positive marketing campaigns don’t just have strong, relatable messages — they also need to be seen by the right people, at the right time, all at an affordable price. That’s where media buying comes into play. Media buying is
How to Create an Effective Print Ad
March 11, 2019
Print advertising is a great way to build brand awareness and generate ROI — but in a world where people are constantly distracted, it’s important that your print advertisements are eye-catching and memorable. Here are a few tips to help you create a more effective print advertisement for your brand.
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