Mobile is taking over ecommerce, but getting started with mobile advertising isn’t always easy. Make sure you’re doing it right with this checklist.
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What is OTT: An Intro to Streaming TV Ads
OTT streaming is becoming one of the biggest providers of home entertainment, we look at how OTT ads fit into the business model and why that’s a good thing.
Intro to Advertising on TV Video Streaming Services
The last couple of years have been huge for streaming services, with companies like Apple, Warner Bros., AT&T, and even traditional networks like NBC joining streaming giants such as Netflix and Hulu to deliver OTT (over-the-top) content to viewers through the internet rather than cable. Now that OTT is mainstream, what does this mean for […]
Tips for Developing an Effective Social Media Marketing Campaign
We’ve written previously about how the COVID-19 pandemic has changed some aspects of online behavior, including social media use. But one thing that remains the same is how important social media marketing is for brands’ overall marketing success. The Importance of Social Media Marketing “Social media for business is no longer optional,” says Christina Newberry […]
Is COVID-19 Changing Outdoor Advertising?
In recent blogs, we’ve looked at how the COVID-19 pandemic has impacted online behavior, audience perception, and marketing trends. But what about how COVID-19 is changing particular segments of the advertising industry? For example, as people have turned increasingly to social media and streaming services to stay connected and entertained during quarantine, advertising in these […]
14 Social Media Stats for 2020 and Beyond
As social distancing and working and studying from home have become the new normal, 2020 has brought lots of changes to how people use social media. In recent blogs, we’ve talked about how COVID-19 has changed marketing and online behavior. But now that we’re well into the second half of the year, we thought it […]
A Beginner’s Guide to Media Planning and Buying
As we’ve covered before, media planning and buying are distinct and vitally important functions for any successful advertising campaign. To be a successful media planner, you need to know what media will be the most effective for a new campaign. You need to conduct internal and external market research, and set the right goals and […]
How COVID-19 Changed Online Behavior & What It Means for Brands
There’s no doubt that the COVID-19 crisis has changed the world. Some of these changes are temporary, while others may prove to be permanent – and still, others may not even be clear just yet. But one thing that is clear? About four months after the first stay-at-home orders were declared in the U.S., we’re […]
The Do’s and Don’ts of Advertising During COVID
Advertising during COVID-19 has been challenging, but companies can make the most of the situation with a little creativity. Here’s how.
Radio Advertising: Why More “Digital” Companies Should Consider the Channel
Radio advertising can provide a digital company with the unique opportunity to introduce themselves to new customers, and it’s relatively cost-effective. Here’s more.