Shopping happens everywhere. Online, in stores, and on smartphones, consumers have the ability to make shopping decisions no matter where they are or what time of day it is. This means that it is more important than ever before that your brand is present whenever potential consumers are searching for your products. If you’re in the retail industry, you’ll want to include these advertising strategies in your media plan.
Top Retail Advertising Strategies:
Create a Gift Guide – At the beginning of a consumer’s decision making process, they will consider all of the product options that are available to them. This can include flipping through a catalog, window shopping, watching YouTube gift guides or browsing through Pinterest. Make sure that your brand is visible during these initial decision making moments.
Help Consumers Narrow Down – After consumers have an idea of the type of products that are available to them, they’ll want to narrow it down to the “best.” According to Google, mobile searches related to “best” products have grown more than 50% in the last year. Encourage your customers to leave positive reviews. You can even feature their positive feedback in your advertisements.
Craft a Mobile-Friendly Strategy – Even after a consumer is in your physical store location, they still pull up their phone to search for the value of a product. In fact, mobile searches in stores are up by over 30%! As a retail brand, you need to make it as easy as possible for your consumers to make a decision and purchase your product. Whether they purchase online or research your products in-store, make sure that your website and content are mobile-friendly.
Are you having a hard time putting an effective retail advertising strategy into place? Our digital advertising and marketing professionals are here to help. Visit our website to learn more about the services we offer or give us a call directly at 818-703-0218.
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