Tactic Descriptions
Geo-targeted Meta: Reach and convert your target customers by keeping your Blaze location top of mind using brand awareness and localized store messaging on Facebook and Instagram.
Paid Search (SEM +PMax): Capture high-intent users actively searching Google for Blaze to efficiently drive visits and conversions. Traditional search ensures your ads appear for relevant Blaze and category search terms, while Performance Max expands reach across the entire Google ecosystem — including YouTube, Maps, Display, Discover, and Gmail.
YouTube: Blaze branded videos will appear within contextually relevant content specific to your target demographic and geographic location.
Streaming Audio: Reach listeners with ZIP-code–level targeting surrounding your Blaze location across top music streaming platforms.
Display Ads: Utilize localized Display Ads following your target customers as they browse premium sites and content online.
TikTok: Promote your Blaze location through video content encouraging engagement and awareness.
STV: Reach viewers through ZIP-code level targeting surrounding your Blaze location across streaming networks. This ensures your message is delivered only to households within the trade area who can visit or order online, maximizing efficiency while driving localized awareness and consideration among nearby potential customers.