Media Planning & Buying, Simplified

Smart media doesn't shout into the ether. It speaks directly to the right people at the right moment. Our team builds cross-channel plans designed to perform, not just spend.

Smarter strategies that move people and deliver results

We combine data, experience, and strategy to plan and buy media that moves people and delivers results. From TV and digital to OOH and streaming audio, every dollar is placed with purpose.

Audience-First Planning

We don't start with channels, we start with people. We build your plan around how people actually consume media, then map the right mix to reach them at scale.

Strategic Media Buying

Our in-house buyers negotiate directly with vendors to secure premium placements, added value, and maximum efficiency across every touchpoint.

Real-Time Optimization

Campaigns aren't set-and-forget. We monitor daily, adjust constantly, and deliver transparent reporting so you can see what's working and where we're leaning in.

All Eyes, Right Place



Bloom provides all of the sophistication, expertise, strategy, and resources of our former much larger partner with the added benefit of lightening fast response times, unlimited accessibility, and I've never heard the words "outside of scope"!


Vickie Gelberg, VP of Marketing; Panda Express

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Frequently Asked Questions

01
What is media planning and buying?

Media planning and buying is the process of deciding where, when, and how to run ads to reach the right audience. At Bloom, we use data to guide every placement, so every dollar works harder.

02
What's the difference between media planning and media buying?

Planning comes first. We build the strategy: what channels to use, who to target, and why. Buying is execution, negotiating rates, securing placements, and optimizing performance in real time.

03
What does a media planning and buying agency do?

We create audience-first media strategies and place ads across channels, TV, digital, audio, print, and more. Our job is to make sure your message shows up where it matters and delivers results.

04
What's an example of media buying in action?

Think geo-targeted billboards, podcast sponsorships, Hulu pre-rolls, or Spanish-language radio spots, all tailored to your audience and timed around your goals. That's media buying done right.

Ready to Get Started?

Let's talk strategy, execution, and results. Drop us a line and we'll show you how we turn ideas into impact.