Bloom Ads Fuels Sprouts’ Grand Opening Success

Sprouts Farmers Market was opening its doors in Tampa for the very first time, and they wanted those doors swinging. We built a launch campaign that felt as fresh as their produce: targeted, multi-channel, and designed to get health-conscious shoppers in the neighborhood talking, searching, and showing up.

Media Planning

OOH

Paid Social

Fresh Buzz for a Fresh Market

From mobile maps to local billboards, we put Sprouts on every shopper’s radar, literally and figuratively. Here’s how we used geo-precise targeting and smart creative to turn a store opening into a citywide conversation.

What We Did

From opening day buzz to long-term loyalty in one play.

Sprouts needed to make a splash in a new market without wasting spend on people who are too far away to shop. The goal: attract health-minded locals within a tight radius and keep the momentum going well beyond opening day.

We zeroed in on the 10-mile zone around the store, crafting creative that spoke to our audience’s love for fresh, natural foods and using media buys that made every impression count.

How We Did It

SEM & Social — Used YouTube and search ads to raise awareness and drive pre-opening buzz, and kept conversions rolling post-launch.
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Waze — Reach drivers in real time. Literally put Sprouts right on the map for drivers passing nearby.
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Programmatic Display — Leveraged first-party audiences and lookalikes for premium site placements.
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TV & CTV — Delivered localized streaming ads on premium content to engage the health-focused demographic.
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Out of Home (OOH) — Placed static and digital ads within a 1–5 mile zone with a fresh visual presence.
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Social (Meta) — Ran pre-opening and opening day campaigns on Facebook and Instagram, retargeting to keep the store top-of-mind.

Grand Opening by the Numbers

170%

Above the click-through-rate benchmark, showing strong engagement from targeted audiences.

32%

Lift in foot traffic compared to baseline. Proving the ads led to real-world visits.

Total impressions generated across all channels. Providing massive visibility for a single location launch.

65%

Boost in sign-ups, expanding Sprouts’ local customer database.

Local First

We didn’t just market to Tampa—we drilled down to the exact neighborhoods around the store. That hyper-local focus meant ads reached the right shoppers at the right time, driving higher intent and making every dollar work harder.

Channel Synergy

Every channel amplified the others. Streaming spots built awareness, social kept Sprouts top-of-feed, and out-of-home reinforced the message in the real world. The result: shoppers saw Sprouts everywhere—online, on the road, and right in their neighborhood—creating a seamless path from impression to in-store visit.

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