Bloom Ads Makes NORMS a Vegas Hit

To bring a Southern California icon to the Las Vegas Strip, Bloom Ads launched a full-scale grand opening campaign that turned heads, filled seats, and broke records — driving 40% higher sales than any previous launch and an $8.77 ROAS.

Social + SEM

Media Planning + Buying

OOH

NORMS Takes on Las Vegas

From classic diner vibes to a fresh Vegas debut, see how Bloom Ads helped NORMS capture local buzz and drive lines out the door with a multi-channel grand opening campaign that hit every touchpoint, from billboards to social to search.

What We Did

A SoCal Icon bets on Vegas

NORMS, a long-standing Southern California favorite, faced the challenge of introducing its brand to Las Vegas while maintaining its beloved charm when opening its first out-of-state location.

How We Did It

Meta Campaigns — Created localized social ads highlighting NORMS’ arrival, leveraging community engagement to fuel pre-launch buzz.
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SEM + PMax — Captured high-intent searchers and maximized ROI across Google’s channels, from Search to Maps.
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OOH & DOOH — Deployed high-visibility static and digital billboards across key Las Vegas corridors to build market awareness.
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Direct Mail — Drove local traffic with neighborhood-targeted offers.
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Linear TV — Reached wide audiences with engaging broadcast creative that reinforced NORMS’ brand personality.
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Table with a football-themed spread of chicken salad, dips, croissants, and sides arranged for Game Day.

By the Numbers: NORMS Hits the Jackpot

+40%

Higher Sales vs. Previous Grand Openings

+18.5%

Increase in Ticket Sales, outperforming all SoCal locations

23%

of All Web Traffic During Campaign Driven by Las Vegas Media

$8.77

ROAS - Strongest Return Across NORMS’ Recent Campaigns

A Phased Strategy Built to Last

Bloom Ads split the campaign into Pre- and Post-Grand Opening phases to maintain brand heat long after launch week. The balanced mix of TV, digital, and OOH built awareness first, then transitioned to conversion-driven tactics that kept diners coming back.

Local Roots, New Market Reach

By blending NORMS’ iconic SoCal identity with tailored messaging for Vegas audiences, Bloom Ads helped the brand feel both familiar and new, turning its first Nevada location into an instant local favorite.

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