Bloom Ads Reverses the Trend for Capriotti's

We set out to reverse declining sales and solve a critical customer retention problem. With fewer than 1% of customers returning, our multi-tiered, data-driven media strategy successfully boosted sales, increased shop traffic, and drove a significant rise in repeat visitors.

Media Planning

Data Science & Analytics

Social

Driving Repeat Visits in Las Vegas

From CRM retargeting to broad-reach awareness, see how we built a custom, data-driven strategy to bring customers back to Capriotti's and reverse declining sales.

What We Did

Turning a 1% Retention Rate Around

Capriotti's faced declining sales and poor customer retention (under 1% repeat visitors). The goal was to boost new sales and repeat visits across all locations to reverse the decline and build a sustainable customer base.

How We Did It

High-Footprint Co-Ops — Focused on retention by retargeting existing CRM & Loyalty audiences using Meta, YouTube, and Tik Tok. We simultaneously expanded brand visibility through Radio, Sports Integrations, and STV.
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Smaller-Footprint Co-Ops — Prioritized building new customer volume. The strategy here centered on reach and awareness, using Meta, Tik Tok, and YouTube to fill the top of the funnel.
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Table with a football-themed spread of chicken salad, dips, croissants, and sides arranged for Game Day.

The Anatomy of a Turnaround

14%

Increase in POS Sales, totaling $63M.

12%

Increase in Shop Traffic, representing 2.5M visits.

1.24M

In incremental sales generated directly from the campaign.

12%

Increase in Average Ticket Size, showing higher customer value.

Data-Driven, Tiered Strategy

This campaign wasn't one-size-fits-all. We used a multi-tiered media strategy, tailoring tactics for High-Footprint Co-Ops (focusing on CRM retargeting and retention) and Smaller-Footprint Co-Ops (focusing on new customer reach and awareness).

Full-Funnel Media Mix

The strategy blended high-intent retention tactics, like retargeting CRM and loyalty audiences, with broad awareness plays including Radio, STV, Meta, and Tik Tok. This allowed us to drive both new and, most importantly, repeat visits.

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