LG Scores Big With Multi-Channel OLED Campaign

When LG wanted to own the sports viewing experience, they teamed up with Travis Kelce and made OLED the MVP. Bloom Ads amplified a multi-channel blitz, put the campaign everywhere fans were watching, and the results crushed every projection.

Media Planning

Social Media

Influencer

Only on OLED — Travis Kelce Campaign

LG’s OLED screens bring every blade of grass and game-day grin into perfect view. We took that promise and ran with it, turning a Travis Kelce-led video series into a can’t-miss moment on YouTube, TikTok, Meta, and the sports sites fans trust most.

What We Did

LG wanted to break into the sports conversation and prove OLED is the ultimate display for game day
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Their “Only on OLED” campaign already had Chiefs star Travis Kelce in the spotlight—but it needed the right media game plan to break through.

We made sure no fan could scroll, stream, or check scores without seeing “Only on OLED.” From casual Sunday watchers to fantasy league diehards, this wasn’t just a campaign—it was part of the season’s conversation.
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How We Played It

Social — Launched YouTube Sequential Ads combining skippable and unskippable formats, TikTok TopView and Spark Ads, and Meta whitelisted posts to reach sports audiences across their favorite channels.
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Programmatic — Expanded campaign reach with data-driven targeting, ensuring ads were served to the most relevant sports fans.
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Sponsorships — Partnered with TheScore and GQ for full-site takeovers and contextual ad integration, aligning the campaign with trusted sports and lifestyle coverage.

Proof That Smart Strategy Wins

351%

Above projected goals thanks to sharp Media Planning and precise Programmatic delivery.

77%

More efficient than planned, delivering more results with less spend.

361%

Reach increase, blowing past expectations and dominating the feed.

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Cost per view. Premium placement, bargain price.

A Touchdown for Media Efficiency

By matching creative to channel and audience, Bloom Ads turned a single campaign asset into a cross-platform juggernaut, cementing LG’s reputation as a premium sports viewing brand.

Strategic Sponsorship Integration

Leveraging Sponsorships with TheScore and GQ not only extended reach but also aligned LG with trusted sports and lifestyle content. This elevated brand credibility while ensuring the OLED message was delivered in highly relevant, fan-focused environments.

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