Big Impact, Small Price Tag. When 99 Cents Only Stores wanted to pack more shoppers into aisles and drive sales in key markets, we didn’t just turn up the volume. We fine-tuned the message. With smart targeting, creative built for local flavor, and a media plan that knew exactly where to show up, we delivered a campaign that outperformed across every metric.
Media Planning
OOH
Bi-lingual
Hyper-Local Marketing That Works Anywhere
From YouTube feeds to billboards down the street, we made sure 99 Cents Only Stores showed up where their shoppers live, drive, and scroll.
We turned everyday marketing into a can’t-miss invitation.
What We Did
99 Cents Only Stores needed to boost visibility and foot traffic without wasting impressions.
With 400+ stores nationwide, a one-size-fits-all approach wasn’t going to cut it. We paired market-specific media plans with creative that felt personal, speaking directly to shoppers in their neighborhoods, on their screens, and at their local touchpoints.
How We Did It
SEM & Social — Ran locally targeted YouTube ads and search campaigns to drive awareness and in-store visits in underperforming markets.
Radio & Streaming Audio — Used terrestrial radio, streaming platforms, and event sponsorships to connect with audiences at high-impact local touchpoints.
TV & CTV — Bought high-impact linear programming in proximity to stores, aligning with top-rated shows for the target demographic.
Out of Home (OOH) — Delivered dynamic, location-specific creative via digital billboards, in-store networks, and public EV charging stations.
Programmatic Display — Leveraged first-party data, lookalike audiences, and retargeting to promote store locations within relevant content environments.
Not just reach—real shoppers, real visits, real sales.
500M
Total impressions. A huge lift in brand visibility.
200%
Increase in locator visits. Proved shoppers were ready to act.
137%
Growth in new site visits from targeted awareness and engagement tactics.
25%
Sales lift in tracked locations, proving the impact of precise, localized marketing.
Hyper-Local Precision
By combining Data Science & Analytics with channel-specific targeting, Bloom Ads didn’t just find shoppers—we found the right shoppers, increasing ROI by making every dollar work harder.
Full-Funnel Integration
Blending Programmatic, Social, Radio & Streaming Audio, and Out of Home created a unified brand experience across every touchpoint, to push shoppers from “just looking” to “bagging deals.”
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