Digital advertising is an ever changing field, and with more and more data at your fingertips, it can be hard to narrow down what you actually need to measure to know whether your efforts are working. Here’s our guide to the most important digital marketing metrics.
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The Pros and Cons of Focus Groups
Focus groups are a staple of market research, and they can work wonders in conjunction with other strategies, like surveys and social media monitoring. Learn the pros and cons of focus groups.
What is Social Listening? Plus How to Do It Well
Social media isn’t going away. Luckily, it can be a useful tool for engaging with your audience. Social listening goes a step beyond social media monitoring by enabling marketers to take action based on audience insights.
Quick Advertising Ideas for Your Summer Ads
Consumer habits change during the summer, but that doesn’t mean your marketing can’t change too. Learn some quick summer advertising ideas with Bloom Ads.
How is Media Planning Different from Media Buying?
Think of the media planner and the media buyer as partners on a road trip: one navigating from the passenger seat, the other in the driver’s seat. They may have different roles, but they work best as a team.
SEM vs. SEO: What’s the Difference?
SEM and SEO both harness the power of search engine results to increase traffic and conversions. Learn more about the differences between them, and how they work together.
Advertising vs. Sponsorship: Which is Right for You?
When it comes to advertising, there are many different avenues to explore. However, it is important to understand the differences of each as well as the pros and cons before deciding which is right for you. Advertising and sponsorship are typically used interchangeably, yet they are in fact different from one another. Advertising implies that […]
Media Buying 101: Important Terms to Understand
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