Businesses have spent years researching and marketing to Millennials, but it’s time to switch focus to a much larger, younger group — Generation Z. These post-millennials are a more frugal intensified version of their elders, and if Gen Z is in your business demographic, adjusting your media plan to account for their minor differences will […]
The consumer journey might seem like a straightforward path, but there can be a lot of unexpected twists and turns. Fortunately, there is a lot that a business can learn from these unforeseen detours. Through customer feedback, purchasing habits, and reviews you can learn a lot about a consumer’s wants and needs — putting you […]
Memorial Day is just around the corner — do you have your marketing strategy in place? If you are struggling for ideas or you are not sure what the best approach might be, consider the below tips: Do Your Homework. See what your competitors have done in the past and use this as inspiration. Look […]
Think about the last advertisement you saw— chances are it was an out of the box concept that held your attention. Whether it was through humor, a catchy jingle or an engaging image, you remembered it — which means it worked! Though an advertising campaign starts with an overall strategy, it should continually be changing, […]
No matter your business, advertising is an effective way to expand your customer base, but with an array of different advertising options (TV, Radio, Digital, and Print), knowing which to choose can be overwhelming. If you are looking to start advertising, your first step should be to hire a Media Planning Agency. But you might […]
As a business owner, you might find yourself asking, “why do I need to advertise on social media?” For starters, internet users increase by the millions each year with five social profiles being created each second. That’s a lot of potential customers. So if you haven’t already done so, here are just some of the […]
Cinco de Mayo is only a few days away, and it’s a great opportunity to market your brand. If you don’t have a media plan already created, here are the 5 Do’s and Dont’s to marketing your brand.
Though you might be eager to show off your awards, customers may not always want to read about them. They want to know who you are, what you do, and why you do it. They want to know your experience, your background, and your “story.” It’s an important part of earning trust and making connections with your audience. Here are just some of the reasons why your company’s journey should be part of your marketing strategy:
Whether you are a local business owner or you manage a national brand, creating a media plan that drives ROI can get confusing. Between traditional and digital media, it seems like there’s a new outlet to keep up with every day. In honor of National Get Organized Day, we thought we’d share some tips and tricks for keeping yourself and your media plan organized this quarter.
Traditional marketing mediums like TV, radio and print will always remain an important part of your mix — but for businesses looking to create a personal connection with their audience, there is no medium that works more effectively than digital advertising. What is it that makes digital marketing a crucial part of your media plan?