Though you might be eager to show off your awards, customers may not always want to read about them. They want to know who you are, what you do, and why you do it. They want to know your experience, your background, and your “story.” It’s an important part of earning trust and making connections with your audience. Here are just some of the reasons why your company’s journey should be part of your marketing strategy:
It’s Unique
It’s your story. No one else has it and no one else will. Keep your readers engaged and answer questions that you’d want to read yourself. Explain in your voice what makes you different, and like any well-written story, you will have customers coming back for more.
It Showcases Your Work
Storytelling is the perfect way to explain your achievements and company growth — in a way that your audience will understand and relate. You can even add in customer reviews or testimonials to deliver your message and showcase what makes your company stand out from the rest.
It Humanizes You
You’re a business full of individuals, and you should promote that. Highlight your employees and their achievements. It will make you more relatable, and it’s an easy way to establish your brand’s voice.
Your Story Can Win a Customer
Most people will do some research on a company before they decide to work with them. Your story will be the first thing they read. If it’s honest, emotional, and inspiring, it can be the deciding factor between you and a competitor. Find a way to stand out, and you will be sure to see success.
If you need help developing your “story” in marketing, contact our professionals here at Bloom Ads. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.