3 Month Minimum Opt-In for Gold,Silver, Bronze and A LA CARTE options. Opt-ins submitted from the 1st through the 14th will be scheduled to launch on the 1st of the next month. Opt-ins submitted from the 15th through the 30th will be scheduled to launch on the 1st of the month thereafter.
Platinum Package – $10,000+/Month Minimum
Plan will be custom for your location(s) based on budget and media goals.
*Pre-paid planning fee of 8% required. The pre-paid planning fee will be applied to the campaign once the plan is booked. Please note, price varies based on the market.
Gold Package – $5,000/Month Minimum
Geo-targeted Meta
Geo-targeted TikTok
Silver Package – $2,500/Month Minimum
Geo-targeted TikTok
Bronze Package – $1,500/Month Minimum
Geo-targeted Meta
A LA CARTE OFFERINGS - $4,000/Month per Channel Selected
-YouTube
-Display Ads
-TikTok
-Streaming Audio
-Geo-Targeted Meta
A LA CARTE OFFERINGS - Pricing TBD per Channel Selected
-Out of Home (OOH)
-Direct Mail
Grand Opening Package - $12,500
Meta: $3,500
- Launches the week before the GO and concludes on the Sunday of the GO week. Total of 2 weeks.
STV: $3,500
- Launches the week before the GO and concludes on GO Day. Approximately 1 ½ weeks.
YouTube: $2,700
- Launches the week of the grand opening.
SEM/Pmax: $2,750
- Launches the week of the grand opening.
Tactic Descriptions
Geo-targeted Meta: Reach and convert your target customers by keeping your Capriotti's location top of mind using brand awareness and localized store messaging on Facebook and Instagram.
YouTube: Capriotti's branded videos will appear within contextually relevant content specific to your target demographic and geographic location.
Streaming Audio: Reach listeners with ZIP-code-level targeting surrounding your Capriotti's location across top music streaming platforms.
Display Ads: Utilize localized Display Ads following your target customers as they browse premium sites and content online.
TikTok: Promote your Capriotti's location through video content encouraging engagement and awareness.
STV: Reach viewers through ZIP-code level targeting surrounding your Capriotti's location across streaming networks. This ensures your message is delivered only to households within the trade area who can visit or order online, maximizing efficiency while driving localized awareness and consideration among nearby potential customers.
