St. Joseph Hoag Health Angels Sports Sponsorship Case Study
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The goal of this multi-year partnership was to create a multi-level, integrated sports sponsorship program whereby we could leverage the brand equity and the FAN power of Los Angeles Angels of Anaheim baseball franchise. Every year, during the regular season, Bloom executes a sponsorship that reaches over 3 million fans both in stadium and in Orange County.
Bloom negotiated a 3 year exclusive category deal that included the following elements: Angel Vision Perm Runner, Home Plate Rotational signage, Premium Promotional item and supporting media exposure, print, radio, Ticketing, Hospitality Night, category exclusivity, special game opportunities, player appearances, additional playoff signage.
Results Ongoing – This partnership has dramatically increased brand favorability and awareness in Orange County for the SJHH brand. It also has provided numerous opportunities for hospital event activation, employee and team building, and community goodwill.
Added Value: During the last two seasons, Bloom has negotiated over $700,000 in additional exposure.