Miracle Mint Media Buying and Media Planning Case Study
Our Media Agency has been working with Miracle Mint since 2010. Our MEDIA GOALS were to launch brand new product into market and drive sales in-store and on-line.
They originally started with a $25K test campaign but had a host of reservations:
- TV is too expensive
- Difficult to measure
- Hard to execute
We overcame all objections!
How did we do it?
- Tracked pixels on TV ads
- Developed data repository
- Tracked ad components (creative, spot length, network, day part, etc)
- Determined relationship between ad airings and website activity & store sales
- Optimized schedules
- Comprehended response rates and impact of specific advertising units