The Smith Center
The Smith Center for the Performing Arts is in Downtown Las Vegas’s 61-acre Symphony Park and is a five-acre performing arts center. The venue is a world-class performing arts center that presents the best and brightest in a broad range of first-rate programming and unites the residents of the community.
- Timing: 4 weeks
- Markets: Los Angeles, Las Vegas, Reno
- Demo: A25+, HHI $50k+
- Tactics: Prospecting (Email), Retargeting, Search
The Smith Center partnered with Bloom to efficiently drive ticket sales by identifying high potential prospects based upon online behavior. Complete targeting and retargeting allowed us to target those consumers who were most likely to convert.
With a unique combination of prospecting, retargeting and PPC we captured audiences who were most likely interested in a Broadway show. Our algorithms dynamically adjusted the levels of prospecting and retargeting to reach these best matches and drove them to purchase tickets.
“Ticket sales had softened a bit, but by refining our audience targeting, our ticket sales soared! The refinements made in digital advertising these days allows our budgets to stretch further than ever.” – Sales Solutions Manager, The Smith Center
- +380% site visit
- +18.5% YoY sales
- 4x ROAS