Geo-targeted Meta: Reach and convert your target customers by keeping your FS Cut and Color location top of mind using brand awareness and localized store messaging on Facebook and Instagram.

Paid Search (SEM + PMax): Capture high-intent users actively searching Google for FS Cut and Color to efficiently drive visits and conversions. Traditional search ensures your ads appear for relevant FS Cut and Color and category search terms, while Performance Max expands reach across the entire Google ecosystem — including YouTube, Maps, Display, Discover, and Gmail.

Streaming Audio (Spotify): Reach listeners with ZIP-code–level targeting surrounding your FS Cut and Color location across one of the top music streaming platforms.

Programmatic Display: Utilize localized Display Ads following your target customers as they browse premium sites and content online.

Pinterest: Reach viewers through ZIP-code level targeting surrounding your FS Cut and Color location on a platform that allows for engagement and consideration.

Out-of-Home (OOH): Billboards and transit placements that build broad local visibility for FS Cut and Color.

Direct Mail: Targeted mailers delivered to households in your trade area — ideal for grand openings, seasonal promotions, and new mover outreach.

Radio: Broadcast and streaming radio spots that reach commuters and local listeners, driving brand recognition and appointment intent.

A Note on Timing: A 3-month minimum is recommended for all media tactics to allow sufficient time for audience learning, optimization, and measurable results. Your Bloom Ads team will advise on the right commitment level based on your selected channels and goals.