Challenge

The brand new 110,000 square-foot Hollywood Park Casino facility is the very first of several new projects to open next to Inglewood’s City of  Champions Revitalization Project that will host the new Los Angeles Rams Stadium starting in 2020.

Solution

Bloom Ads created a Multi-Media Campaign to target consumers interested in leisure activities, casual and fine dining, entertainment and  gaming. Mix included Radio (Streaming, Traffic and Endorsements), TV  (linear and OTT), Display (prospecting, retargeting and competitive  conquesting), Social (prospecting and conversion), Out of Home.

Highlights

Bloom’s Multi-Media Campaign delivered a 17% increase in revenue MoM and a SOLD-OUT Grand Opening Event.

• 8+ Million impressions across TV, Radio, Print, OOH & Digital
• +235% New Users
• Highest Sales Ever