3 Month Minimum Opt-In recommended for best performance for Gold, Silver, Bronze and A LA CARTE options. Opt-ins submitted from the 1st through the 14th will be scheduled to launch on the 1st of the next month. Opt-ins submitted from the 15th through the 30th will be scheduled to launch on the 1st of the month thereafter.
Tactic Descriptions
Geo-targeted Meta: Reach and convert your target customers by keeping your Chicken Salad Chick location top of mind using brand awareness and localized store messaging on Facebook and Instagram.
Paid Search (SEM + PMax): Capture high-intent users actively searching Google for Chicken Salad Chick to efficiently drive visits and conversions. Traditional search ensures your ads appear for relevant Chicken Salad Chick and category search terms, while Performance Max expands reach across the entire Google ecosystem — including YouTube, Maps, Display, Discover, and Gmail.
Online Video (YouTube): Chicken Salad Chick branded videos will appear within contextually relevant content specific to your target demographic and geographic location.
Streaming Audio (Spotify): Reach listeners with ZIP-code–level targeting surrounding your Chicken Salad Chick location across one of the top music streaming platforms.
Programmatic Display: Utilize localized Display Ads following your target customers as they browse premium sites and content online.
Pinterest: Reach viewers through ZIP-code level targeting surrounding your Chicken Salad Chick location on a platform that allows for engagement and consideration.
TikTok: Promote your Chicken Salad Chick location through video content encouraging engagement and awareness. Ads will be run from the corporate TikTok page.
(Custom plans are available upon request, with a pre-paid planning fee required. The pre-paid planning fee will be applied to the campaign once the plan is booked. Please note, price varies based on market.)
