3 Month Minimum Opt-In for Gold,Silver, Bronze and A LA CARTE options. Opt-ins submitted from the 1st through the 14th will be scheduled to launch on the 1st of the next month. Opt-ins submitted from the 15th through the 30th will be scheduled to launch on the 1st of the month thereafter.
Platinum Package – $10,000+ /month
@ 3 month minimum
Plan will be custom for your location(s) based on budget and media goals.
*Pre-paid planning fee of 8% required. The pre-paid planning fee will be applied to the campaign once the plan is booked. Please note, price varies based on the market.
Gold Package – $5,000/month
Paid Search (SEM + PMax)
Social Media
YouTube
Silver Package - $2,500/month
Paid Search (SEM + PMax)
Bronze Package - $1,500/month
Search Engine Marketing (SEM)
A LA CARTE OFFERINGS - $2,500/Month per Channel Selected
-YouTube
-Display Ads
-TikTok
-Streaming Audio
-Geo-Targeted Meta
A LA CARTE OFFERINGS - Pricing TBD per Channel Selected
-Out of Home (OOH)
-Direct Mail
Grand Opening Package - $5,000
Meta: $2,200
- Launches the week before the GO and concludes on the Sunday of the GO week. Total of 2 weeks.
STV: $2,000
- Launches the week before the GO and concludes on GO Day. Approximately 1 ½ weeks.
SEM + PMax: $800
- Launches on GO day and concludes the week after. Approximately 1 ½ weeks.
Tactic Descriptions
Geo-targeted Meta: Reach and convert your target customers by keeping your PEMCO Insurance location top of mind using brand awareness and localized store messaging on Facebook and Instagram.
Paid Search (SEM +PMax): Capture high-intent users actively searching Google for PEMCO Insurance to efficiently drive visits and conversions. Traditional search ensures your ads appear for relevant PEMCO and category search terms, while Performance Max expands reach across the entire Google ecosystem — including YouTube, Maps, Display, Discover, and Gmail.
YouTube: PEMCO Insurance branded videos will appear within contextually relevant content specific to your target demographic and geographic location.
Streaming Audio: Reach listeners with ZIP-code–level targeting surrounding your PEMCO Insurance location across top music streaming platforms.
Display Ads: Utilize localized Display Ads following your target customers as they browse premium sites and content online.
TikTok: Promote your PEMCO Insurance location through video content encouraging engagement and awareness.
STV: Reach viewers through ZIP-code level targeting surrounding your PEMCO Insurance location across streaming networks. This ensures your message is delivered only to households within the trade area who can visit or order online, maximizing efficiency while driving localized awareness and consideration among nearby potential customers.
