If you don’t have a marketing strategy in place for Valentine’s Day, you could be missing out on key business opportunities. This holiday of love goes beyond flowers and chocolate. In fact, with some creativity, any brand can drive sales on Valentine’s Day. Do you have a media plan in place? These tips will help you advertise your brand effectively to relevant audiences.

Every brand needs to have a thorough understanding of the customer journey. When you know the path that consumers take when deciding to invest in your product or service, you also know how to better market to them and how to better address their needs. 

Businesses should always be looking for ways to tweak their marketing strategies for success. Are you including the latest and greatest marketing trends in your 2017 media plan? These are a few that you’ll want to keep an eye on.

Media planning is an essential part of any marketing strategy. It helps you determine which channels are relevant for your brand goals and ensures that you are developing a strategy that reaches your unique audience for the most affordable price. Media planning for radio is no different. Here are a few of the factors that go into creating a successful radio media plan.

Finally, 2017 is here and for businesses, the new year is the perfect time to focus on your goals and resolutions for success. Do you have New Year’s resolutions in place for your brand? Set yourself up for a productive new year with these resolutions for your business.

It’s time to start crafting your 2017 media plan! In addition to including strategies that have worked in the past, your brand will also want to keep an eye on upcoming trends that will work (and won’t work) for your business goals in the new year. Here are a few 2017 marketing trends that you might want to include in your media plan.

As we approach the new year, businesses everywhere are looking into how to make 2017 even more successful than the last. However, as you look into ways to be more creative and more engaging with your audience, don’t forget about this one crucial aspect of your media plan — analyzing your data!

It’s no surprise that video marketing is one of the most effective ways to drive brand awareness and improve ROI for businesses. Videos are eye-catching, memorable and often entertaining or informative. Do you have a strategy in place for your brand? These tips will help you drive video marketing success in 2017.

With the year quickly coming to a close, businesses are looking back on the successes of 2016 — and what they can do to make 2017 even better. It’s the perfect time to reflect on your business goals. As you review what worked (and what didn’t), you will also want to create an effective strategy for a fresh start in the new year.

Deciding on the right media channels for your brand is an important marketing decision. While it is tempting to focus on one medium over another, creating an integrated strategy will ensure that each marketing platform works together to improve the success of your media plan overall.

It can be difficult to stand out during the busy holiday season. However, with the right message and the right strategy, you can run a successful email marketing campaign. Here are a few tips to keep in mind as you strategize through the holiday season.

Cyber Monday is one of the biggest shopping days of the year. For ecommerce brands, the Monday after Thanksgiving is an important opportunity to engage with customers and improve holiday sales. Here are a few ways you can boost Cyber Monday sales this year.