The internet has changed how consumers make buying decisions. These days, consumers don’t just head into the store to view products or learn about services from friends and family; they also take the time to research their options online.  This research stage is known as the Zero Moment of Truth.

Looking to create the perfect radio ad? There are a few things you’ll want to consider before you sit down to create your script. 

Thursday night football is finally back! As you get ready to watch the game tonight, you’ll see more than just your favorite teams out on the field. Thursday night football is also an important opportunity for brands to reach their target audience. The mass audience that football draws in is important for businesses that are looking to reach a wide audience. In fact, NBC is expected to take in record ad revenue this season.

Having the right strategy in place is essential for a successful marketing campaign. Here are a few media planning strategies you’ll want to include in your business’ marketing plan.

Looking to create the perfect television advertisement for your brand? Here are a few best practices you’ll want to keep in mind.

The unofficial end to summer is right around the corner. Do you have a marketing plan in place? These tips will help you get started on creating a successful Labor Day weekend media plan.

Live video is a powerful tool. Whether you are a news outlet, a brand or a public figure, live streaming video keeps your audience in-the-know and can go a long way towards improving your social media engagement. 

When was the last time you took a look at your phone? If you’re like most people, you can’t go very long without checking it. In fact, the average person looks at their phone about 46 times every day! As a brand, you should always be looking for opportunities to reach your audience where they spend most of their time. Here are a few ways you can use mobile marketing to your advantage.

Do you have a back-to-school advertising strategy in place for your brand? These tips can help you take your media plan to the next level.

If you’re in the retail industry, you’ll want to include these advertising strategies in your media plan.

Pokémon Go has quickly become a social and cultural phenomenon. For advertisers and businesses, this augmented reality game could bridge the gap between online advertising and the offline experience. Are you integrating this new trend into your marketing strategy?

Having the right strategy in place can go a long way towards the success of your brand’s advertisements. But what makes a media plan effective? Keeping these tips in mind will help you create an impactful media plan for your business needs.