Creating a successful advertising strategy is difficult in the healthcare industry. However, with a carefully designed strategy, you can reach your audience and improve brand awareness where you need it most. Here are a few tips to help you create a better hospital advertising strategy.

Return on investment is on every business owner’s mind. Whether you are looking to improve brand awareness or drive sales, you still want to show that your marketing strategy is effective for your unique brand goals. Here are a few tips that will help you create a media plan that drives ROI.

Whether locally or nationally, the retail industry is distinct from any other. Unlike other service brands, retail businesses use advertising to drive store traffic and increase sales immediately. Looking to create an ad strategy for your brand?  Here are a few tips to help get your retail advertising strategy on track. 

Outdoor advertisements are a great way to get your business message noticed and expand your reach. However, with so many people driving by each day, it’s important that you know how to grab their attention.  Here are a few tips to keep in mind while creating your outdoor advertising campaign.

It’s no secret that video is the key to a successful marketing plan.  Are you including digital video advertising in yours?

Facebook is always updating and changing their News Feed algorithm to provide users with a better experience.  But what do these changes mean for businesses looking to reach their target audience? Below, we have some insight into what type of content is preferred in the Facebook News Feed. 

Today, social media is the go-to for communicating and engaging — not only with friends and loved ones, but also with brands and news sources.

Summer is a season full of trips to the beach, family vacations and tropical getaways. Does your media plan reflect these seasonal consumer habits? Here are a few things you’ll want to keep in mind as you work to create the perfect strategy for your business.

Thinking of adding Facebook Live to your social marketing strategy?  Follow these tips for an eye-catching Facebook Live broadcast:

With warm weather also comes new consumer trends. Is your business ready for the new season?  Here are a few marketing trends you will want to include in your media plan this summer.