While companies are often tempted to stress why their products or services are great, your television advertising strategy should include tactics that help consumers retain the message that you are trying to convey.
Author : Driven Local
What is the Zero Moment of Truth?
The internet has changed how consumers make buying decisions. These days, consumers don’t just head into the store to view products or learn about services from friends and family; they also take the time to research their options online. This research stage is known as the Zero Moment of Truth.
5 Tips for a Successful Radio Advertisement
Looking to create the perfect radio ad? There are a few things you’ll want to consider before you sit down to create your script.
What Advertisers Need to Know About Thursday Night Football
Thursday night football is finally back! As you get ready to watch the game tonight, you’ll see more than just your favorite teams out on the field. Thursday night football is also an important opportunity for brands to reach their target audience. The mass audience that football draws in is important for businesses that are looking to reach a wide audience. In fact, NBC is expected to take in record ad revenue this season.
5 Strategies to Include In Your Media Plan
Having the right strategy in place is essential for a successful marketing campaign. Here are a few media planning strategies you’ll want to include in your business’ marketing plan.
Best Practices for a Successful Television Advertisement
Looking to create the perfect television advertisement for your brand? Here are a few best practices you’ll want to keep in mind.
Tips for Your Labor Day Weekend Media Planning Strategy
The unofficial end to summer is right around the corner. Do you have a marketing plan in place? These tips will help you get started on creating a successful Labor Day weekend media plan.
Why You Should Utilize Facebook Live in Your Media Strategy
Live video is a powerful tool. Whether you are a news outlet, a brand or a public figure, live streaming video keeps your audience in-the-know and can go a long way towards improving your social media engagement.
5 Ways to Use Mobile to Your Advantage
When was the last time you took a look at your phone? If you’re like most people, you can’t go very long without checking it. In fact, the average person looks at their phone about 46 times every day! As a brand, you should always be looking for opportunities to reach your audience where they spend most of their time. Here are a few ways you can use mobile marketing to your advantage.
6 Ways to Improve Your Back-to-School Advertising Strategy
Do you have a back-to-school advertising strategy in place for your brand? These tips can help you take your media plan to the next level.