While social media creates new challenges for advertisers, it’s also a perfect tool for reaching the right audience with the right message. In this blog, learn how to harness the power of social media.
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Retargeting vs. Remarketing: What’s the Difference?
Most traffic to your site doesn’t result in conversions. Retargeting and remarketing are two different strategies for closing that gap.
What is the Difference Between Broadcast and Cable?
How do you know which type of television advertising network is right for your message and audience? Here are a few of the differences between each type of television network.
The Pros and Cons of TV Advertising
[vc_row][vc_column][vc_column_text] Since the airing of the very first television commercial in 1941, television still takes the lead as the most influential advertising platform. Fifty-nine percent of American adults still cite cable channels as their primary source of TV consumption. But with the rise of streaming, it’s natural to wonder about the role of television commercials […]
How to Create an Effective Print Ad
Print advertising is a great way to build brand awareness and generate ROI — but in a world where people are constantly distracted, it’s important that your print advertisements are eye-catching and memorable. Here are a few tips to help you create a more effective print advertisement for your brand.
How to Advertise to Baby Boomers
What might work for one generation won’t work for another, especially if you are looking to market to an older audience.
5 Tips For Successful Street Team Marketing
Street marketing can get you the exposure and branding you need, but that’s only if it’s done with a plan.
Tips for a Creative Marketing & Advertising Strategy
A creative marketing plan and advertising strategy is the key to a successful campaign. Even while using tried-and-true methods like television, radio, and print advertising, thinking outside the box can help your brand stand out and make a memorable, longer-lasting impression on your audience. Then there are all the ways you can branch out of […]
Five Tips for an Eco-Friendly Advertising & Marketing Campaign
With Earth Day just a couple of days away, many businesses are taking advantage of the opportunity to showcase what makes their brand eco-friendly. If you have a sustainable product or service — let your audience know! Here are a few tips that will help you create a successful, eco-friendly marketing strategy.
How to Make An Effective Facebook Ad
Is your brand active on social media? Facebook is more than just a platform for sharing with friends; it’s a way for companies to keep in touch with customers in real-time. Right now, Facebook ads are one of the best ways to reach consumers, especially since Facebook is actively deprioritizing organic business posts after the […]