Digital marketing is constantly changing to become more advanced, targeted and efficient. The best practices for digital marketing five years ago were drastically different from today — and in five years from now, we can nearly guarantee they will be drastically different again. So what is it that the future holds? Here are a few digital marketing trends that your business will need to keep an eye on.

Shamrocks are the traditional symbol of St. Patrick’s Day, with many people considering them to be a sign of good luck! While we wish for good luck in many aspects of our lives, your media plan isn’t something that you should leave up to fate. So how do you know if your media plan is working, or you’re just lucky?

Data is at the center of every successful marketing strategy. It is crucial to success and can help you optimize your media plan for business growth. Are you leveraging your analytics correctly? These tips will help you create a media plan driven by data and optimum results.

What advertising platforms are you using to meet your campaign goals? Choosing the right marketing tactic for your brand or product can be challenging, especially when your budget and resources are limited.

It’s time for your New Year’s resolution check in! Is your business on the right path? As we approach Quarter 2, it’s important that businesses look at what was successful in Quarter 1 and, more importantly, what wasn’t. Here are a few questions that you’ll want to ask yourself as we start planning for the new quarter.

When was the last time you took a look at your media plan? If it’s been a while, it might be time to perform an audit and improve your marketing strategy. Here are a few ways to show your media plan some love this Valentine’s Day.

Some people watch the Super Bowl for the game, but others watch it for the commercials. Game day is known for being home to funny, eye-catching, innovative ads.  These are a few of our top picks from this past Sunday’s game.

Social media marketing is no longer an “add on” to your digital campaign – it is essential to maintaining authority, transparency, and strong customer relationships.  If you’ve pushed off maintaining an active social media presence, now is the time to fully develop your digital persona. Here are a few tips to help you start advertising on social media.

If you don’t have a marketing strategy in place for Valentine’s Day, you could be missing out on key business opportunities. This holiday of love goes beyond flowers and chocolate. In fact, with some creativity, any brand can drive sales on Valentine’s Day. Do you have a media plan in place? These tips will help you advertise your brand effectively to relevant audiences.

Every brand needs to have a thorough understanding of the customer journey. When you know the path that consumers take when deciding to invest in your product or service, you also know how to better market to them and how to better address their needs. 

Businesses should always be looking for ways to tweak their marketing strategies for success. Are you including the latest and greatest marketing trends in your 2017 media plan? These are a few that you’ll want to keep an eye on.

Media planning is an essential part of any marketing strategy. It helps you determine which channels are relevant for your brand goals and ensures that you are developing a strategy that reaches your unique audience for the most affordable price. Media planning for radio is no different. Here are a few of the factors that go into creating a successful radio media plan.