Though you might be eager to show off your awards, customers may not always want to read about them. They want to know who you are, what you do, and why you do it. They want to know your experience, your background, and your “story.” It’s an important part of earning trust and making connections with your audience. Here are just some of the reasons why your company’s journey should be part of your marketing strategy:

Whether you are a local business owner or you manage a national brand, creating a media plan that drives ROI can get confusing. Between traditional and digital media, it seems like there’s a new outlet to keep up with every day. In honor of National Get Organized Day, we thought we’d share some tips and tricks for keeping yourself and your media plan organized this quarter.

Traditional marketing mediums like TV, radio and print will always remain an important part of your mix — but for businesses looking to create a personal connection with their audience, there is no medium that works more effectively than digital advertising. What is it that makes digital marketing a crucial part of your media plan?

Billboards are everywhere — and even in a distracted, digital world, billboards remain a powerful branding and advertising tool for businesses. However, since the billboard space can be very competitive, it is important that you strategize to create something that is creative, eye-catching, and memorable. These tips will help you create a successful billboard advertisement.

Are you looking to add radio advertising into your media plan? Radio is a great way to expand your reach and get your message heard. In fact, many small and medium-sized businesses use radio advertisements to build a local following. If you are thinking of integrating radio advertising into your media mix, here are a few tips to get started.

Digital marketing is constantly changing to become more advanced, targeted and efficient. The best practices for digital marketing five years ago were drastically different from today — and in five years from now, we can nearly guarantee they will be drastically different again. So what is it that the future holds? Here are a few digital marketing trends that your business will need to keep an eye on.

Shamrocks are the traditional symbol of St. Patrick’s Day, with many people considering them to be a sign of good luck! While we wish for good luck in many aspects of our lives, your media plan isn’t something that you should leave up to fate. So how do you know if your media plan is working, or you’re just lucky?

Data is at the center of every successful marketing strategy. It is crucial to success and can help you optimize your media plan for business growth. Are you leveraging your analytics correctly? These tips will help you create a media plan driven by data and optimum results.

What advertising platforms are you using to meet your campaign goals? Choosing the right marketing tactic for your brand or product can be challenging, especially when your budget and resources are limited.

It’s time for your New Year’s resolution check in! Is your business on the right path? As we approach Quarter 2, it’s important that businesses look at what was successful in Quarter 1 and, more importantly, what wasn’t. Here are a few questions that you’ll want to ask yourself as we start planning for the new quarter.

When was the last time you took a look at your media plan? If it’s been a while, it might be time to perform an audit and improve your marketing strategy. Here are a few ways to show your media plan some love this Valentine’s Day.

Some people watch the Super Bowl for the game, but others watch it for the commercials. Game day is known for being home to funny, eye-catching, innovative ads.  These are a few of our top picks from this past Sunday’s game.