Bloom BLOG

It’s time to start crafting your 2017 media plan! In addition to including strategies that have worked in the past, your brand will also want to keep an eye on upcoming trends that will work (and won’t work) for your business goals in the new year. Here are a few 2017 marketing trends that you might want to include in your media plan.

As we approach the new year, businesses everywhere are looking into how to make 2017 even more successful than the last. However, as you look into ways to be more creative and more engaging with your audience, don’t forget about this one crucial aspect of your media plan — analyzing your data!

It’s no surprise that video marketing is one of the most effective ways to drive brand awareness and improve ROI for businesses. Videos are eye-catching, memorable and often entertaining or informative. Do you have a strategy in place for your brand? These tips will help you drive video marketing success in 2017.

With the year quickly coming to a close, businesses are looking back on the successes of 2016 — and what they can do to make 2017 even better. It’s the perfect time to reflect on your business goals. As you review what worked (and what didn’t), you will also want to create an effective strategy for a fresh start in the new year.

Deciding on the right media channels for your brand is an important marketing decision. While it is tempting to focus on one medium over another, creating an integrated strategy will ensure that each marketing platform works together to improve the success of your media plan overall.

It can be difficult to stand out during the busy holiday season. However, with the right message and the right strategy, you can run a successful email marketing campaign. Here are a few tips to keep in mind as you strategize through the holiday season.

Cyber Monday is one of the biggest shopping days of the year. For ecommerce brands, the Monday after Thanksgiving is an important opportunity to engage with customers and improve holiday sales. Here are a few ways you can boost Cyber Monday sales this year.

Do you have a Black Friday marketing strategy in place for your brand? Don’t worry; it’s not too late to develop one for your holiday

On the busiest shopping day of the year, it can be hard to make your business stand out without a strong marketing plan in action. Here are a few essential strategies that you will want to include.

Radio advertisements are a great way to reach your audience – no matter where they are! They are an efficient way to generate brand awareness, grow your business, and push promotional content, but are they the right advertising medium for you? Here are a few of the benefits radio advertising can offer.

Are television commercials part of your holiday marketing mix? You’ll want to make sure that your campaign is designed to target and engage your audience. Here are a few tips to help you create an effective and eye-catching TV commercial for the holiday season.

Email marketing is a great way to reach customers who are already interested in learning more about your brand. But how do you get them to open, read and click through? With the right email marketing strategy in place, you can keep readers engaged and improve ROI. These tips will help you create an effective email marketing campaign for the holidays.