CTV is an amazing advertising tool for any business. People often make the mistake of referring to CTV as over-the-top or OTT. Though they are related, CTV and OTT refer to different things and should not be confused with one another: CTV represents the devices that stream video content (i.e. Smart TV’s, Gaming Consoles, and […]
Podcasting may be new, but advertising isn’t – at least not to us. Learn about your podcast advertising placement options with Bloom Ads.
The New and Improved Google Ads Training: Skillshop After hearing rumblings for months now, Google has rolled out a new kind of certification within the Google Ads platform. The ever polarizing Academy for Ads has been replaced with a new revamped, on-demand certification portal called Skillshop. The new online training course provides the ability to […]
Though 2019 is only halfway over, there have been plenty of head-turning TV, digital, and outdoor ads to get excited about. From progressive campaigns to risky TV spots, check out some of the best ones so far.
A big advertising budget doesn’t automatically equal results. Instead, you should strategically construct a web of messaging and engagement that allows the right audience to seamlessly follow your brand wherever they are.
Advertising has always been about communicating your value to the right person, with the right message, at the right time. This requires a clear understanding of how your customers make decisions. The buyer’s journey helps you do just that.
To craft the right message for the right customer at the right time, you have to empathize with your audience. Learn how buyer personas help you do just that.
SEM and SEO both harness the power of search engine results to increase traffic and conversions. Learn more about the differences between them, and how they work together.
Without a good strategy for monitoring advertising results, you can’t determine your return on investment. We’ve got some tips to help you stay on track.
While social media creates new challenges for advertisers, it’s also a perfect tool for reaching the right audience with the right message. In this blog, learn how to harness the power of social media.
