Los Angeles, CA (Local Candidates Only)

Bloom Ads is looking for someone to lead our cross-channel paid digital media strategy for our top clients. Working closely with the Digital Media Supervisor, this person will act as a steward of the entire planning process by providing media planning and budget recommendations, demonstrating a working knowledge of media concepts, terminology, tools, and plan execution.

Role and Responsibilities:

• Perform detailed research to develop objectives, strategies, and tactics.
• Develop strategic media recommendations with supporting rationale.
• Apply innovative thinking, specifically with respect to the digital realm.
• Analyze media alternatives to recommend how to best allocate the advertising budget.
• Maintain and develop vendor relationships for the exchange of ideas.
• Present plans both internally and externally.
• Demonstrate a high degree of agility in a fast-paced environment.
• Deliver competitive report.
• Work in collaboration with channel experts to analyze previous campaigns to influence future tactical recommendations.
• This individual will oversee the development of the Digital Strategy division of our team.

People Responsibilities

• Train Junior Planner and/or Interns.
• Ability to work in a team environment that promotes collaboration.
• Establish and maintain effective relationships within as well as outside the team.

Required Knowledge, Skills and Abilities

• Must have 6+ years of hands-on experience with Paid Social, SEM, and Programmatic.
• Strong logical, quantitative, and analytical skills.
• Ability to analyze relevant metrics.
• Strong oral and written communication skills.
• Critical thinker who can present complex concepts, media recommendations and data results in a clear and effective manner.
• Project and time management skills.
• Detail-oriented with exceptional critical thinking and problem-solving abilities.
• Ability to multi-task, collaborate with teams and submit high-quality work under tight deadlines.
• Use media tools to research and develop plan recommendations.
• Advanced Excel, PowerPoint, and Microsoft Word skills are a must.
• Be a self-starter who can work independently as well as part of a team.
• Curious to learn, seek information and have an openness to new ideas and approaches.
• Bachelor’s degree.

Preferred Experience (but not required)

• 6-8 years (combined) experience with online media planning and web/media analytics and reporting.
• Media Planning and Buying agency experience required.
• Experience using 3rd party ad-serving technology (i.e., DoubleClick: DCM).
• Deep understanding of HTML and site tagging architecture.
• Balance between the science of data and creative ideas.
• An analytical mind with an aptitude for statistics and math.
• Experience using DBM & DCM.