Inside BloomAds: Stories and Insights

Your front-row seat to smarter marketing. Explore our take on media, strategy, and the trends reshaping how brands connect with people.

How Media Strategy Drives Every Stage of the Shopper Journey

Learn how a strong media strategy supports every stage of the shopper journey, from first touch to long-term loyalty, and see how to put it into action.

December 23, 2025

Mid-roll vs. Pre-roll: What's the Best Place for a Podcast Ad?

Podcasting may be new, but advertising isn’t – at least not to us. Learn about your podcast advertising placement options with Bloom Ads.

September 15, 2020

Radio Advertising: Why More "Digital" Companies Should Consider the Channel

Radio advertising can provide a digital company with the unique opportunity to introduce themselves to new customers, and it’s relatively cost-effective. Here’s more.

August 11, 2020

How a Franchise Marketing Agency Helps You Scale Smarter

Franchise marketing agencies specialize in servicing the specific needs of franchises. From CRM to digital marketing, here’s how they can help.

Brand Response vs. Brand Awareness: What’s the Real Difference?

What is brand response? What is brand awareness? Why are they both so important to the amplification of your brand? In this blog, we’ll explore.

How to Leverage Podcast Marketing: Benefits and Beginner Tips

If you’re curious about podcast marketing, here are some of the top benefits of podcast marketing and a few tips for getting started.

Why Hiring a Social Media Marketing Agency Pays Off

A social media marketing agency can elevate your marketing to another level by improving performance through optimization, consistency and testing.