Inside Bloom Ads: Stories and Insights

Your front-row seat to smarter marketing. Explore our take on media, strategy, and the trends reshaping how brands connect with people.

Centralized vs. Localized Marketing: Which Model Wins for Franchises?

Learn the differences between localized versus centralized franchise marketing. See which option is best for your business.

Why Media Planning Drives Better ROI for Smart Brands

Media planning is an essential part of any marketing strategy. As a business owner, not only should you be thinking about your day-to-day strategies, but you should also be thinking about your overarching goals.

January 3, 2019

The Benefits of Having an Athlete as an Endorser

When devising your advertising strategy, you should consider the real benefits of having an athlete as an endorser.

October 29, 2018

How Pop Culture Impacts Your Advertising

Pop culture can have a bigger impact on your advertising than simply getting more attention for showing a familiar face.

September 25, 2018

Sponsorship Marketing: Common Pitfalls and How to Avoid Them

When it comes time to look for a sponsorship, you’ll need to know what to look for, so we have a list of do’s, and some don’ts that can lead you to sponsorship success.</p>