Inside BloomAds: Stories and Insights

Your front-row seat to smarter marketing. Explore our take on media, strategy, and the trends reshaping how brands connect with people.

How Media Strategy Drives Every Stage of the Shopper Journey

Learn how a strong media strategy supports every stage of the shopper journey, from first touch to long-term loyalty, and see how to put it into action.

December 23, 2025

5 Crucial Elements Your Digital Ad Campaign Might Be Missing

Ever wondered what gaps are lurking beneath the surface of your marketing campaign? Amid the ever-changing landscape of marketing, even the best digital advertising campaigns can overlook.

Why Vanity Metrics Are Misleading And What to Track Instead

Metrics and data are the driving forces of business decisions. However, some metrics should have a greater influence on decisions than others. When making important business decisions,.

Mobile Advertising Trends To Watch in 2024

As we roll into the start of a new year, brands that keep their thumb on the pulse of mobile advertising trends are the ones that will.

February 16, 2024

Avoid These 6 Paid Media Mistakes That Drain Your Budget

Over the years, paid media has rapidly evolved into something more complex. Gone are the days when someone would simply choose their keywords, set bids, write a.

January 26, 2024

Finding The Right Podcast to Advertise On

Podcast advertising can be an ingenious way to get the word out about a brand or business. It’s an engaging and effective advertising method, especially when podcasting.

December 13, 2023

What Brand Resonance Means and Why It Builds Loyalty

You know all about brand voice and brand identity. It doesn’t take a marketing or advertising expert to know that having a robust and well-known brand identity.

November 29, 2023