Inside Bloom Ads: Stories and Insights

Your front-row seat to smarter marketing. Explore our take on media, strategy, and the trends reshaping how brands connect with people.

CTV vs. OTT Advertising: What’s the Difference?

Learn about the differences between CTV and OTT advertising. And discover why a mix of both channels could be the best for your brand.

September 24, 2026

Why Vanity Metrics Are Misleading And What to Track Instead

Metrics and data are the driving forces of business decisions. However, some metrics should have a greater influence on decisions than others. When making important business decisions,.

Mobile Advertising Trends To Watch in 2024

As we roll into the start of a new year, brands that keep their thumb on the pulse of mobile advertising trends are the ones that will.

February 16, 2024

Avoid These 6 Paid Media Mistakes That Drain Your Budget

Over the years, paid media has rapidly evolved into something more complex. Gone are the days when someone would simply choose their keywords, set bids, write a.

January 26, 2024

Finding The Right Podcast to Advertise On

Podcast advertising can be an ingenious way to get the word out about a brand or business. It’s an engaging and effective advertising method, especially when podcasting.

December 13, 2023

What Brand Resonance Means and Why It Builds Loyalty

You know all about brand voice and brand identity. It doesn’t take a marketing or advertising expert to know that having a robust and well-known brand identity.

November 29, 2023

Mobile Ads vs. Internet Ads: Which One Is Your Best Bet?

When you’re digging into the world of advertising your brand, you have a plethora of choices. Two tried-and-true options are mobile advertising and internet advertising.

November 22, 2023