Bloom Ads Serves Up a Sweet Mother's Day for Chicken Salad Chick
To capture key holiday revenue, we deployed a full-funnel media blitz for Chicken Salad Chick. The strategy drove a massive 136% lift in sales, a 129% increase in store visits, and a $6.64 ROAS.
Social + SEM
TV
Influencer
Celebrating Mom with The Chick
See how our full-funnel strategy, from TV to TikTok, made Chicken Salad Chick the go-to choice for Mother's Day, driving $4.94M in additional revenue.
What We Did
Capturing the Key Holiday Market
Chicken Salad Chick needed to drive meaningful traffic and sales during the crucial Mother's Day period. The objective was to leverage an increased media investment and strategic promotional timing to own the holiday window and convert customers.
How We Did It
TV (Linear & Streaming) — We utilize both traditional TV and streaming platforms to reach audiences across all video content, ensuring broad exposure and targeted demographic reach.
Meta, TikTok, Pinterest & Nextdoor — We utilize Meta (Facebook, Instagram), TikTok, Pinterest, and Nextdoor for broad, youth, visual, and localized engagement, respectively.
Display & YouTube — We strategically place data-driven display ads across a vast network of websites and leverage YouTube for compelling video campaigns, reaching relevant users and driving engagement.
Influencer & UGC (User-Generated Content) — We build authentic connections with influential personalities whose audiences align with your brand, while also leveraging user-generated content to foster trust and organic growth.
SEM/PMax — Our SEM strategies enhance search engine visibility through keyword research, ad copywriting, and bidding. We also leverage Google's Performance Max campaigns to maximize conversions across all Google channels.
A Mother's Day by the Numbers
136%
Increase in POS Sales, translating to $4.94M in additional revenue.
$6.64
Return on Ad Spend (ROAS).
129%
Increase in Store Visits.
133%
Increase in POS Receipts.
Full-Funnel Domination
Our strategy activated every level of the funnel, using broad-reach channels like TV and streaming to build awareness, while conversion-focused tactics like SEM/PMax and social ads captured high-intent customers.
Strategic Timing & Media Mix
The campaign's success was driven by strategic timing, ensuring our diverse media mix, from TikTok to TV, was perfectly aligned with the holiday window to maximize both reach and conversion when it mattered most.
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