Giving DAMDAM Tokyo a Glow-Up

In the crowded skincare aisle, attention is everything. We built a social-first campaign that turned heads (and boosted carts) by meeting clean beauty shoppers where they scroll, swipe, and shop, driving awareness, clicks, and sales for DAMDAM Tokyo on Sephora.com.

Media Planning

Paid Social

Creative

Social-First Skincare Campaign

We dove headfirst into SkinTok and Meta’s beauty-loving audience, crafting content that fit each platform’s vibe while keeping DAMDAM’s brand front and center. The result? More eyes, more clicks, more sales.

What We Did

In skincare, standing out isn’t easy. DAMDAM did it beautifully.

DAMDAM wanted to grow its Sephora presence and stand out to clean beauty fans—especially Gen Z and millennials who live online. We aimed to cut through the skincare chatter with platform-specific creative and pinpoint targeting, keeping both awareness and sales top priorities.

How We Did It

Social (TikTok) — Placed full-screen, in-feed videos within the SkinTok community to drive engagement, reach, and sales for DAMDAM products on Sephora.com.
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Social (Facebook & Instagram) — Ran targeted campaigns on Facebook and Instagram using a mix of video, carousel, and static ads to capture different segments of the audience and move them through the purchase funnel.
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Creative Optimization — Tailored ad creative for each placement, leveraging A/B testing and audience segmentation to maximize performance across both platforms.

Performance That Turned Heads

151%

Above campaign projections, surpassing awareness and engagement goals.

236%

more clicks to Sephora.com product pages.

361%

Increase in reach, introducing DAMDAM to whole new audiences.

26%

Sales lift for DAMDAM Tokyo products on Sephora.com. Turn attention into transactions.

Platform-Specific Storytelling

By creating content tailored to TikTok’s immersive, fast-moving style and Meta’s multi-format versatility, Bloom Ads delivered creative that resonated with each audience segment.

Content that fits each platform instead of forcing a one-size-fits-all message.

Data-Driven Refinement

The glow-up wasn’t left to chance. With real-time analytics guiding every decision, we constantly refined creative and targeting to keep performance sharp. A/B testing revealed what moved shoppers from scroll to cart, and audience insights kept budgets focused on the highest-value segments. Every click, view, and impression fed into smarter optimizations—ensuring DAMDAM Tokyo’s message wasn’t just seen, but acted on.

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