When it comes to promoting your brand: endorsement, and sponsorship deals are always a “yes!” but not every opportunity is a perfect fit. So when it’s time to sign up for endorsement and sponsorship, remember these do’s and don’ts to

A strong social media presence is more important than ever before. They provide you with a direct way to engage your customers in real time. Here are a few of the benefits a strong social media presence can have for

Podcast advertising is a great way to reach and engage your target audience. Podcasts are a medium that is rapidly growing in popularity, and with good reason: they are easy to listen to, informative, and entertaining. Podcasts allow people to

It seems like every day there’s a new short-form video trend popping up on social media. But what are they all about and why should you be using them in your marketing strategy? We’ve covered a lot of ground in

Managing a franchise or multi-unit system requires a sound strategy, well-designed brand, effective franchisee and consumer communications. The key to our success is our collaborative approach navigating between franchisees, key stakeholders and corporate leadership. Here are a few examples of

Most people look forward to summer because of beach trips, swimsuits, and watermelon slices. But when you’re a business, there’s another exciting part of summer that you can take advantage of — the colors! Don’t be afraid to use summer