Today, social media is the go-to for communicating and engaging — not only with friends and loved ones, but also with brands and news sources.
Author : Driven Local
How Summer Travel Affects Your Media Planning Strategy
Summer is a season full of trips to the beach, family vacations and tropical getaways. Does your media plan reflect these seasonal consumer habits? Here are a few things you’ll want to keep in mind as you work to create the perfect strategy for your business.
How Instagram Changes Will Affect Your Media Plan
In addition to their new logo, Instagram has been rolling out several new updates to their product features. How should your business adapt to these developments? Here are a few strategies you will want to incorporate into your media plan. Upload Longer Videos – Now, you can share longer videos on Instagram. The platform increased […]
How to Create an Effective Facebook LIVE Video
Thinking of adding Facebook Live to your social marketing strategy? Follow these tips for an eye-catching Facebook Live broadcast:
Summer Marketing Trends to Include In Your Media Plan
With warm weather also comes new consumer trends. Is your business ready for the new season? Here are a few marketing trends you will want to include in your media plan this summer.
How House Hunting Season Affects Your Marketing Strategy
As consumer habits shift for the season, more and more people will be on the lookout for real estate listings, interior design tips and home improvement videos.
Make the Most Out of Your Marketing Strategy
Here are a few of the services we offer that can help you make the most out of your marketing strategy.
Why You Need an Integrated Marketing Strategy
Do you have an integrated marketing strategy in place for your brand? You should!
Is Print Advertising Right for Your Brand?
There are many different types of advertising opportunities available to brands. With all of the options available to you, how do you know if print advertising is the right strategy for your brand? Here are a few pros and cons to simplify your decision making process. Pros: Affordable – Newspapers are fairly inexpensive to produce. […]
Video Trends: Where Your Audience is Viewing Content
When was the last time you were without your phone, tablet, computer or TV? In our increasingly connected world, consumers almost always have a means of consuming video easily available to them. So it comes as no surprise that video is one of the most effective ways for a brand to reach consumers. Whether […]