Influencer marketing (also known previously as celebrity endorsement) and product placement have been a key marketing component for years. Whether it’s an athlete strutting a clothing brand, a product being featured in a film or TV show, or an actor promoting a product they “revere,” businesses are increasingly using this subtle form of marketing to […]
You may think you need to put in more hours and stay later to get your work done — but that’s not always the case.
Pinterest has proven to be a powerful tool for businesses that are looking to drive sales and connect with potential customers. Whether you are in the retail, lifestyle, service or medical industry, there is an opportunity to tell your story via Pinterest.
When it comes to promoting your brand: endorsement, and sponsorship deals are always a “yes!” but not every opportunity is a perfect fit. So when it’s time to sign up for endorsement and sponsorship, remember these do’s and don’ts to bring your brand to the next level: Do Focus on Quality. When it comes time […]
Digital advertising is one of the best ways to reach a large audience, while still targeting individuals who are specifically interested in your brand.
When designed well, customer service chatbots can help customers faster and better than live agents can. Here’s how.
A strong social media presence is more important than ever before. They provide you with a direct way to engage your customers in real time. Here are a few of the benefits a strong social media presence can have for your business. How Social Media Affects Your Marketing Campaign: It Builds Brand Awareness Social media […]
We live in a world where all of the information we may ever need is available at our fingertips.
Podcast advertising is a great way to reach and engage your target audience. Podcasts are a medium that is rapidly growing in popularity, and with good reason: they are easy to listen to, informative, and entertaining. Podcasts allow people to learn and connect with one another in a unique and powerful way. There are many […]
It seems like every day there’s a new short-form video trend popping up on social media. But what are they all about and why should you be using them in your marketing strategy? We’ve covered a lot of ground in our 20 years in the marketing industry, but we’re still learning something new all the […]
