Consumers want a brand they can relate to, and more and more that is becoming a common trend. To have a successful campaign and get viewers engaged you want to create an emotional bond. Loyalty is built on emotion and trust, and an ad campaign that provokes this will gain you loyal customers for years to come. So when it comes to content creation, here’s how you can work to strengthen your emotional connection with your consumers.
There is a line between good heartfelt content, and oversharing, and you don’t want to cross that. When it comes to sitting down and creating what you are going to share with your audience keep one thing in mind, will this help anyone? Consumers want something that will have an impact on them. They want to read relatable and useful stories that they can take something away from.
Rely On Your Data
Keep your eyes and ears open to your audience and use their voices to give them what they want. Look into what content is engaging the best and use that to create similar ideas. Look into what they are searching for so you can be the one to answer those questions, in a personal and helpful way.
Keep it Consistent
Don’t forget that your content represents your voice, and is a huge part of who you are. Though you don’t want to be cookie cutter, you do want to be relevant and always present to engage and educate. Actively respond to customers in a personal, heartfelt way. By keeping your current customers engaged, you are showing your new ones how much you care gaining you new sales for years to come. Share your content at a consistent pace, and you’ll be golden.
We are here to help you with all of your marketing needs — whether it’s TV, radio, PR or digital, the experts at Bloom Ads craft media plans that drive ROI for your business. Visit our website to learn more about our advertising services or give us a call directly at 818-703-0218.
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