For a business,  social media can be an excellent way to increase your sales and customer base. But with so much competition out there —  how does one start?

Looking to reach a broad audience and gain brand recognition? Think outdoor advertisements!  An in your face form of advertising, a good outdoor ad can win you new customers and increase your ROI. So if you are looking to revamp

Now is the time that you should be reviewing your Father’s Day Campaign. A well-strategized plan will engage your customers, gain you new ones, and increase your ROI. Follow these tips, and you’ll be sure to have an effective and

When it comes to advertising, radio ads are a great way to drive leads and revenue. Beyond FM Radio, there are now several online stations with broad audiences and more advertising space to choose from. So how you can find

One of the best ways to establish your brand voice is through reviews. Whether positive, negative, or neutral all reviews add real value to your business, and if handled the right way, you’ll be sure to see an increase in

Businesses have spent years researching and marketing to Millennials, but it’s time to switch focus to a much larger, younger group — Generation Z.  These post-millennials are a more frugal intensified version of their elders, and if Gen Z is

The consumer journey might seem like a straightforward path, but there can be a lot of unexpected twists and turns. Fortunately, there is a lot that a business can learn from these unforeseen detours. Through customer feedback, purchasing habits, and

Think about the last advertisement you saw— chances are it was an out of the box concept that held your attention. Whether it was through humor, a catchy jingle or an engaging image, you remembered it —  which means it

No matter your business, advertising is an effective way to expand your customer base, but with an array of different advertising options (TV, Radio, Digital, and Print), knowing which to choose can be overwhelming. If you are looking to start

As a business owner, you might find yourself asking, “why do I need to advertise on social media?” For starters, internet users increase by the millions each year with five social profiles being created each second. That’s a lot of